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Australians going mobile [INFOGRAPHIC]

  22.06.2015   Blog Posts, Uncategorized

A recent report by the Australian Communications and Media Authority (ACMA) has found that an increasing number of Australians are cutting fixed-line telephone and internet connections in favour of exclusive

Will the Pinterest ‘Buy It’ button engage or enrage?

  19.06.2015   Blog Posts, Uncategorized

The 21st century sees many new retail mediums emerging almost every day thanks to the internet and e-commerce.  A new Pinterest ‘buy it’ button is the latest example that’s headed

Tips to check whether your PR idea is newsworthy

  15.06.2015   Blog Posts, Uncategorized

At Infodec Communications, we work with a wide variety of clients on PR pitches.  In this blog post, we will share some of our insights for you to consider before

6 easy ways to boost your Facebook following

  29.05.2015   Blog Posts, Uncategorized

At Infodec Communications, we’ve managed Facebook pages for every business you could think of, from local politicians to pest control companies. You might think your business “doesn’t need” an active

3 cost-effective marketing tips for small business

  20.05.2015   Blog Posts, Uncategorized

With internet users now spending twice as much time online when compared to 2005, getting your business into shape with some engaging online marketing content is a no-brainer. That’s right, if

Facebook’s Instant Articles – what does it mean for online content producers?

  19.05.2015   Blog Posts, Uncategorized

Facebook releases Instant Articles, a new social news sharing platform for online content producers. Last year, Facebook released “Paper“, an app designed to be a total re-imagining of Facebook, set to revolutionise the

How the ATO got creative with BuzzFeed

  29.04.2015   Blog Posts, Uncategorized

In December last year we had a look at the rise of a little thing called sponsored content. Heard of it? We’re sure you’ve been subjected to a piece or

Dallas Buyers Club decision also a warning for people who cut and paste

  9.04.2015   Blog Posts, Uncategorized

  In the wake of the recent Federal Court judgement that a number of Australian ISPs give up the addresses and identities of those who illegally downloaded the film Dallas

New ACMA research: 92% of Australians enjoy an online lifestyle

  2.04.2015   Blog Posts, Uncategorized

New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than ever. The new research shows that nearly every Australian

New Google update will favour mobile

  1.04.2015   Blog Posts, Uncategorized

Google is about to change the game forever. On 21 April 2015, Google is releasing a new search algorithm that will see mobile-optimised websites reap greater rewards. In an unusual

What’s the right social media platform for your industry sector?

  11.03.2015   Blog Posts, Uncategorized

It’s 2015 and it’s official: social media has exploded. We all know by now that social media offers both big and small business practically equal access to a gargantuan-sized audience.

Getting value out of your social media spend?

  11.03.2015   Blog Posts, Uncategorized

In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a number of social media platforms can

Content Marketing Predictions for 2015

  11.03.2015   Blog Posts, Uncategorized

Content marketing spend is set to skyrocket in Australia in 2015. Big business has been on board the content train for a number of years now and SMEs are due

5 things only marketers will tell you about e-newsletters

  14.01.2015   Blog Posts, Uncategorized

E-newsletters drive traffic to your website, right? Not necessarily. It’s not as easy as it used to be to get people to open emails. That’s not news to you, we’re

16 resume tips you need to know in 2015

  24.12.2014   Blog Posts, Uncategorized

The Christmas and New Year period is a time when a lot of people reflect on the past year and consider their plans for the year ahead.  It’s also a

Paid news: is sponsored content advertising or a news story?

  10.12.2014   Blog Posts, Uncategorized

How much of the news you consume is paid content? If you have no idea, don’t worry – the vast majority of us are in the dark too. The Financial

Latest Australian communications trends you should know about

The Australian Communications and Media Authority (ACMA) has released some pretty interesting research that highlights Australians are using communications technology like never before. The ACMA’s report, released in late November,

Communicating with Millennials: The Do’s and Don’ts you must know according to a 15 year old

  27.11.2014   Blog Posts, Uncategorized

By Rachel Johnston Talking to a brick wall. A few years ago a study showed that media companies were spending over $100 billion on ads targeted at younger generations.  After

5 tips to harness the power of SlideShare and boost your marketing potency

  14.11.2014   Blog Posts, Uncategorized

SlideShare is often overshadowed by its cousins Facebook, LinkedIn and YouTube. The fact of the matter is that, although SlideShare may not be on everybody’s lips, traffic talks and SlideShare

Twitter tips for SMEs: tweet your business to the top

  1.10.2014   Blog Posts, Uncategorized

With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside Facebook, YouTube and LinkedIn. Big business

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

What mobile devices on Qantas and Virgin airlines means for marketing

  14.09.2014   Blog Posts, Uncategorized

Travelling by air will no longer leave Australians out of the loop. Upon accepting the giant role mobile devices play in our modern lives, Australian carriers Qantas and Virgin have

Facebook’s change to online promotions a positive move for Australian businesses

  2.09.2013   Blog Posts, Uncategorized

We often work with businesses that want to incorporate competitions into their marketing and communications plans. So, it’s both interesting and encouraging that Facebook has changed their rules for competitions

The importance of being polished, professional and engaging in person and online

  16.08.2013   Blog Posts, Uncategorized

Many small business owners focus their marketing efforts on networking.  After all, it can be a really cost effective form of marketing and it’s also great for your mental health,

End of year media and communications wrap-up

  12.12.2012   Blog Posts, Uncategorized

Over the past decade there has been a meteoric rise in the quality and availability of technological devices and as a result our digital economy is booming with new boundaries

Australia’s increasing online presence [INFOGRAPHIC]

  16.11.2012   Blog Posts, Uncategorized

Just about everything is moving online these days, and so is Australia. As our online presence grows, so does Australia’s digital economy. Nearly three-quarters of adults in our country claim

Elevator pitches needs to be more than just about you

  19.05.2012   Blog Posts, Uncategorized

Most small business owners spend a fair amount of time on the networking circuit.  Sometimes networking events involve talking with individuals, a group of people or sitting next to someone