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8 content marketing trends for 2017 that you need to know

  24.01.2017   Blog Posts, Uncategorized

A new year means new trends in the world of Content Marketing. Recognising these trends and understanding them will separate your content from the overwhelming mass of content this is

Native Advertising | Can small business take advantage of this trend?

  13.12.2016   Blog Posts, Uncategorized

Is native advertising a worthwhile marketing approach for small business or is it something that should be left to the big brands? ‘Native Advertising’ is a marketing approach that you

Thinking about your end of year message to clients? Here are our tips.

  8.12.2016   Blog Posts, Uncategorized

Your end of year message is your final punch for the year, the message that will stick in customer’s heads as they enjoy the holiday break.  Deciding how you’re going

Listicles- What are they and how can they help your business?

  20.11.2016   Blog Posts, Uncategorized

A listicle, much like a cavoodle or jazzercise, conjures up notions of fun and frivolity. A portmanteau derived from the terms ‘list’ and ‘article’, listicles have reached saturation point thanks

Over 10 brilliant ways to engage your audience

  26.10.2016   Blog Posts, Uncategorized

More than 10 ways to better engage YOUR audience. How BIG brand social media practices can be used by smaller ones in the pursuit of BIG results. We’ve been in the

How to Develop a Content Calendar

  23.09.2016   Blog Posts, Uncategorized

There is no doubt that in 2016 content remains king and a very relevant and important element of your marketing mix. Google loves fresh stories, so every time you offer

Ugly social media comments: how to develop a PR crisis management plan that works

  26.06.2016   Blog Posts, Uncategorized

Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With over 13.6 million Facebook

Dont ‘diss’ the brochure

  16.02.2016   Uncategorized

Contrary to some reports, the brochure is not dead! Recently, I visited a new client who was interested in upgrading their website. In the reception area, I was surprised to

What’s hot in digital marketing for 2016 – read our tips

  30.12.2015   Blog Posts, Uncategorized

Heading into 2016, it’s time to start thinking about your marketing goals for next year and whether you are on-trend with your current strategies. Opinions on digital marketing trends are

#stonersloth – Any publicity is good publicity, right? …………well maybe not.

  22.12.2015   Blog Posts, Uncategorized

Companies, individuals and Governments spend plenty of money and time putting together ideas and hiring professionals to get their messaging right.  In developing a brief, communications agencies conduct research, gather

How does your email ‘open’ rate compare to similar businesses?

  18.11.2015   Blog Posts, Uncategorized

Despite rumours of an impending demise, email is still an effective and engaging way for small businesses to connect with their customers and also drive a better return on investment.

Facebook local awareness ads to give SMEs more bang for their advertising buck

  16.11.2015   Blog Posts, Uncategorized

You know that feeling of being digitally stalked on Facebook when ads appear in your feed based on a recent online search? Well brace yourself, Facebook has just taken digital

Taxi Twitter backfire a lesson for business

  12.11.2015   Blog Posts, Uncategorized

Earlier this week, the Victorian Taxi Association launched a social media campaign asking people to tweet their “taxi story” using the YourTaxis hashtag. According to media reports, the response from

Are you trying to reach women in 2015? [INFOGRAPHIC]

  28.09.2015   Blog Posts, Uncategorized

Are women a major demographic in your target market and target audience? If you have answered yes to both questions so far, the following infographic created by our team will

Facebook’s new empathetic-dislike button: what is it and how will it impact your business?

  21.09.2015   Blog Posts, Uncategorized

You heard that right. Facebook is releasing a new button that aims to compliment the LIKE button.  CEO Mark Zuckerberg has indicated he doesn’t want the new button to be

Marketing Australia – who is looking at what and where [INFOGRAPHIC]

  14.09.2015   Blog Posts, Uncategorized

In May this year, Sensis released a report that contained some interesting statistics about Australian’s media usage patterns. We’ve put together this handy infographic that contains some up to date statistics.  While

The rise of the ad blockers: Why quality content is more important than ever

  4.09.2015   Blog Posts, Uncategorized

September 9th marks the announcement of the release of iOS 9 and with it comes an unprecedented angst from advertisers and businesses trying to reach their intended audience.  Consumers will

Australian Social Media Usage [INFOGRAPHIC]

  10.08.2015   Blog Posts, Uncategorized

At the end of July, The Business Spectator – Technology Spectator released useful statistics on Facebook usage. Social Media News also distributed statistics on social media usage in Australia. We pulled out

Why Australians aren’t following brands on social media – and what you can do about it

  20.07.2015   Blog Posts, Uncategorized

Australians have embraced all facets of social media with open arms, after all 49% of us use it every day!  But, recent research has found only 11% are “very likely”

Facebook’s new ‘See First’ and ‘Discover New Pages’ updates: What do they mean for business marketing?

  15.07.2015   Blog Posts, Uncategorized

Facebook has released a new button that aims to change the way posts appear in your News Feed.  The app update is only available for iOS phones at this time

Australian businesses & social media [INFOGRAPHIC]

  8.07.2015   Blog Posts, Uncategorized

  In May, Sensis released its Social Media Report. The report features heaps of interesting statistics about how Australian individuals and businesses are using social media, when they’re using it

Looking for a mid-year change? 6 ways to make your LinkedIn profile stand out

  8.07.2015   Blog Posts, Uncategorized

It’s official – Aussies love LinkedIn.  The Sensis Social Media Report May 2015 found that 28% of the population had a LinkedIn profile, even more than Instagram at 26%! However,

Snapchat: the untapped marketing tool & what you need to know

  25.06.2015   Blog Posts, Uncategorized

Last year, we looked at the unorthodox ways brands are using Instagram, Vine and Snapchat to market themselves.  Almost a year later, these platforms have only continued to grow in

Australians going mobile [INFOGRAPHIC]

  22.06.2015   Blog Posts, Uncategorized

A recent report by the Australian Communications and Media Authority (ACMA) has found that an increasing number of Australians are cutting fixed-line telephone and internet connections in favour of exclusive

Will the Pinterest ‘Buy It’ button engage or enrage?

  19.06.2015   Blog Posts, Uncategorized

The 21st century sees many new retail mediums emerging almost every day thanks to the internet and e-commerce.  A new Pinterest ‘buy it’ button is the latest example that’s headed

Tips to check whether your PR idea is newsworthy

  15.06.2015   Blog Posts, Uncategorized

At Infodec Communications, we work with a wide variety of clients on PR pitches.  In this blog post, we will share some of our insights for you to consider before

6 easy ways to boost your Facebook following

  29.05.2015   Blog Posts, Uncategorized

At Infodec Communications, we’ve managed Facebook pages for every business you could think of, from local politicians to pest control companies. You might think your business “doesn’t need” an active

3 cost-effective marketing tips for small business

  20.05.2015   Blog Posts, Uncategorized

With internet users now spending twice as much time online when compared to 2005, getting your business into shape with some engaging online marketing content is a no-brainer. That’s right, if

Facebook’s Instant Articles – what does it mean for online content producers?

  19.05.2015   Blog Posts, Uncategorized

Facebook releases Instant Articles, a new social news sharing platform for online content producers. Last year, Facebook released “Paper“, an app designed to be a total re-imagining of Facebook, set to revolutionise the

How the ATO got creative with BuzzFeed

  29.04.2015   Blog Posts, Uncategorized

In December last year we had a look at the rise of a little thing called sponsored content. Heard of it? We’re sure you’ve been subjected to a piece or