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3 cost-effective marketing tips for small business

  20.05.2015   Blog Posts, Uncategorized

With internet users now spending twice as much time online when compared to 2005, getting your business into shape with some engaging online marketing content is a no-brainer. That’s right, if

Facebook’s Instant Articles – what does it mean for online content producers?

  19.05.2015   Blog Posts, Uncategorized

Facebook releases Instant Articles, a new social news sharing platform for online content producers. Last year, Facebook released “Paper“, an app designed to be a total re-imagining of Facebook, set to revolutionise the

How the ATO got creative with BuzzFeed

  29.04.2015   Blog Posts, Uncategorized

In December last year we had a look at the rise of a little thing called sponsored content. Heard of it? We’re sure you’ve been subjected to a piece or

Dallas Buyers Club decision also a warning for people who cut and paste

  9.04.2015   Blog Posts, Uncategorized

  In the wake of the recent Federal Court judgement that a number of Australian ISPs give up the addresses and identities of those who illegally downloaded the film Dallas

New ACMA research: 92% of Australians enjoy an online lifestyle

  2.04.2015   Blog Posts, Uncategorized

New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than ever. The new research shows that nearly every Australian

New Google update will favour mobile

  1.04.2015   Blog Posts, Uncategorized

Google is about to change the game forever. On 21 April 2015, Google is releasing a new search algorithm that will see mobile-optimised websites reap greater rewards. In an unusual

What’s the right social media platform for your industry sector?

  11.03.2015   Blog Posts, Uncategorized

It’s 2015 and it’s official: social media has exploded. We all know by now that social media offers both big and small business practically equal access to a gargantuan-sized audience.

Getting value out of your social media spend?

  11.03.2015   Blog Posts, Uncategorized

In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a number of social media platforms can

Content Marketing Predictions for 2015

  11.03.2015   Blog Posts, Uncategorized

Content marketing spend is set to skyrocket in Australia in 2015. Big business has been on board the content train for a number of years now and SMEs are due

5 things only marketers will tell you about e-newsletters

  14.01.2015   Blog Posts, Uncategorized

E-newsletters drive traffic to your website, right? Not necessarily. It’s not as easy as it used to be to get people to open emails. That’s not news to you, we’re

16 resume tips you need to know in 2015

  24.12.2014   Blog Posts, Uncategorized

The Christmas and New Year period is a time when a lot of people reflect on the past year and consider their plans for the year ahead.  It’s also a

The evolution of Instagram [INFOGRAPHIC]

  11.12.2014   Uncategorized

Paid news: is sponsored content advertising or a news story?

  10.12.2014   Blog Posts, Uncategorized

How much of the news you consume is paid content? If you have no idea, don’t worry – the vast majority of us are in the dark too. The Financial

New Web Design Trends

  6.12.2014   Uncategorized

Morbi lacus massa, euismod ut turpis molestie, tristique sodales est. Integer sit amet mi id sapien tempor molestie in nec massa. Fusce non ante sed lorem rutrum feugiat. HERE IS

Latest Australian communications trends you should know about

The Australian Communications and Media Authority (ACMA) has released some pretty interesting research that highlights Australians are using communications technology like never before. The ACMA’s report, released in late November,

Facebook at Work – a blessing or a burden?

  1.12.2014   Uncategorized

Facebook at work. That might sound like an oxymoron to you, but it could become a reality soon. A new feature, creatively named Facebook at Work, is reportedly set to

Communicating with Millennials: The Do’s and Don’ts you must know according to a 15 year old

  27.11.2014   Blog Posts, Uncategorized

By Rachel Johnston Talking to a brick wall. A few years ago a study showed that media companies were spending over $100 billion on ads targeted at younger generations.  After

5 tips to harness the power of SlideShare and boost your marketing potency

  14.11.2014   Blog Posts, Uncategorized

SlideShare is often overshadowed by its cousins Facebook, LinkedIn and YouTube. The fact of the matter is that, although SlideShare may not be on everybody’s lips, traffic talks and SlideShare

Facebook introduces “Safety Check”

  17.10.2014   Uncategorized

When natural and not-so-natural disasters occur, the first thing most of us worry about is our family and friends and if they’re safe or not. Cue “Safety Check”, Facebook’s new

5 tips for a striking LinkedIn profile

  8.10.2014   Uncategorized

Ever gone searching for work without a CV in hand? You don’t see many successful businesses out there without a sign out the front either. In 2014 the personal resume

New ACMA research: unlike large companies SMEs failing to see value in digital

  7.10.2014   Uncategorized

A new report from the Australian Communications and Media Authority highlights that Australian SMEs’ lack of urgency to modernise and embrace the digital economy may be to their detriment. The report

Ello and what’s all this then? The new social media platform set on killing Facebook

  2.10.2014   Uncategorized

Ello, there! You might remember some of the rather controversial things Facebook has been up to in recent times. Earlier this year Facebook was all over the news after it

Twitter tips for SMEs: tweet your business to the top

  1.10.2014   Blog Posts, Uncategorized

With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside Facebook, YouTube and LinkedIn. Big business

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

What mobile devices on Qantas and Virgin airlines means for marketing

  14.09.2014   Blog Posts, Uncategorized

Travelling by air will no longer leave Australians out of the loop. Upon accepting the giant role mobile devices play in our modern lives, Australian carriers Qantas and Virgin have

Has your business made the great mobile migration?

  11.09.2014   Uncategorized

Did you know that, according to Google, the number mobile searches will surpass computer searches in the next year? While this statistic might surprise you, the great mobile migration has

Content marketing: spring into action with the change in season

  27.08.2014   Uncategorized

We’ve spoken before about how relevance is essential to engaging that target audience and keeping them engaged with your content.  If you haven’t already picked up our free guide to

YouTube scores BIG at the World Cup 2014

  19.08.2014   Uncategorized

The Germans may have walked away with this year’s FIFA World Cup, but the real winners of the international tournament were the advertisers.   To put things into better perspective,

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.

3 effective social media tools for B2B and B2C that businesses often overlook

  11.08.2014   Uncategorized

Most online-savvy businesses today agree about the benefits of marketing their business on social media sites like Facebook, Twitter, Google+ and LinkedIn. But what about the less obvious platforms? It’s