Often it’s difficult to think of what to post on your business’ Facebook page – that’s why we decided to help make it easier for you.
Recently, marketing automation software company Marketo published a free ebook about creating successful Facebook content for businesses.
They found that only 1% of the people who like business pages actually return to it after they’ve liked it. Why? Because most people stick to their newsfeed, and Facebook tends to limit what gets seen in the newsfeed based on the kind of posts you usually click on, like, comment and share.
In February 2012, Facebook reported that only 12% of fans were being reached by the average page.
So, with such low statistics, what can you do to make your posts stand out from the crowd? Here are our top three tips.
1. Research
Use Facebook analytics to find out which post was the most interactive (i.e. the post with the most comments, likes and shares). Use this post to help you create similarly successful content in the future, or promote this post to new audiences and gain more followers.
2. Less words, more pictures
Images are great, and are often the most engaging and interactive content posted on Facebook. However, there are a few things to consider.
- Make sure the image isn’t copyrighted. If you use someone’s photo without their permission, you could be facing legal action.
- Facebook’s advertising guidelines mean if you’re promoting an image post, it cannot contain more than 20% text (i.e. no photos of mainly text, such as quotes)
3. Make likeable & shareable content
Creating content which your followers are happy to share is the best way to organically boost your audience.
According to Marketo, the most shareable posts:
- Give offers and deals that everyone can benefit from
- Advise followers with relevant and universally-appealing tips
- Warn fans about universal dangers
- Amuse followers with funny images or quotes – just make sure they aren’t offensive!
- Inspire fans with inspirational quotes, videos and pictures
- Amaze with incredible facts
- Unite by posting about ways your business helps others
People are least likely to share posts that talk about yourself too much, are offensive, are too obscure or ask for likes.
When in doubt, don’t forget that as of today you can edit Facebook posts if you make a mistake.
For more help creating viral content, contact Infodec Communications today.
