There’s no denying that New Years Resolutions are often hard to maintain. But, as a business owner, we believe that the perfect New Year’s resolution would be to develop, plan and implement an effective communications strategy.
A great communications strategy can mean an increase in sales, customer satisfaction and a stronger industry presence. In order to have a successful communications strategy, it is imperative to keep on top of current and developing trends.
This relates to content marketing and new social media advertising opportunities.
Effective communications strategies are no longer exclusive to large multinational companies with full time Communications and PR teams. Technology is lowering barriers to entry and that means that you can now apply the same strategies to your business.
It’s no longer viable to simply place an ad in the local paper or send a newsletter every six months, because communications avenues are constantly changing, and consequently, you must change with them.
A new report from ACMA found that smartphone ownership in Australia grew 29% from last year, and 7.5 million of those use their smartphone to access the internet. Everything, from news to shopping is moving online, and as a result, many users are turning to their smartphones to get things done while they’re on the go.
It isn’t difficult to take advantage of this trend. We covered mobile content optimisation in a blog post a few months ago (click here if you missed it), filled with tips on how to get the most out of a mobile presence.
Social Pulse found that Aussie Facebook pages are thriving, with the average page having 70,000 fans and about 257 likes, 38 comments and 26.5 shares per post. (These figures include personal, business and entertainment pages). It’s important to keep your Facebook audience in mind when thinking about posts. Keep an eye on your page’s analytics, they update regularly and give you an extremely accurate snapshot of your fan base and the performance of previous posts.
As a communications company we are constantly reviewing audience trends and communications research with a view to advising about the most effective way to communicate with existing customers and reach new audiences.
So, why not make 2014 the year that you develop and stick to an effective communications strategy? Contact Infodec today and we can help you shape a dynamic communications strategy that achieves measurable results.