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Facebook local awareness ads to give SMEs more bang for their advertising buck

  16.11.2015   Blog Posts, Uncategorized

You know that feeling of being digitally stalked on Facebook when ads appear in your feed based on a recent online search? Well brace yourself, Facebook has just taken digital

Marketing Australia – who is looking at what and where [INFOGRAPHIC]

  14.09.2015   Blog Posts, Uncategorized

In May this year, Sensis released a report that contained some interesting statistics about Australian’s media usage patterns. We’ve put together this handy infographic that contains some up to date statistics.  While

The rise of the ad blockers: Why quality content is more important than ever

  4.09.2015   Blog Posts, Uncategorized

September 9th marks the announcement of the release of iOS 9 and with it comes an unprecedented angst from advertisers and businesses trying to reach their intended audience.  Consumers will

Facebook’s new ‘See First’ and ‘Discover New Pages’ updates: What do they mean for business marketing?

  15.07.2015   Blog Posts, Uncategorized

Facebook has released a new button that aims to change the way posts appear in your News Feed.  The app update is only available for iOS phones at this time

3 cost-effective marketing tips for small business

  20.05.2015   Blog Posts, Uncategorized

With internet users now spending twice as much time online when compared to 2005, getting your business into shape with some engaging online marketing content is a no-brainer. That’s right, if

Getting value out of your social media spend?

  11.03.2015   Blog Posts, Uncategorized

In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a number of social media platforms can

Paid news: is sponsored content advertising or a news story?

  10.12.2014   Blog Posts, Uncategorized

How much of the news you consume is paid content? If you have no idea, don’t worry – the vast majority of us are in the dark too. The Financial

Ello and what’s all this then? The new social media platform set on killing Facebook

  2.10.2014   Uncategorized

Ello, there! You might remember some of the rather controversial things Facebook has been up to in recent times. Earlier this year Facebook was all over the news after it

Twitter tips for SMEs: tweet your business to the top

  1.10.2014   Blog Posts, Uncategorized

With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside Facebook, YouTube and LinkedIn. Big business

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

YouTube scores BIG at the World Cup 2014

  19.08.2014   Uncategorized

The Germans may have walked away with this year’s FIFA World Cup, but the real winners of the international tournament were the advertisers.   To put things into better perspective,

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.

Are you taking advantage of new PR opportunities?

  6.08.2014   Uncategorized

The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or even five years ago.

Social shopping is coming: reports Facebook will introduce the BUY NOW button

  22.07.2014   Uncategorized

If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced #AmazonCart which has allowed its

Effective email marketing tips for chiropractors

  16.07.2014   Uncategorized

Over the past several years the public attitude towards the chiropractic sector and the legitimacy of the health benefits it can deliver has resulted in chiropractors becoming highly competitive in

Owned media channels the way of the future for all business marketing

  15.07.2014   Uncategorized

In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two thirds of marketers were shifting

The importance of being LinkedIn: build your Company Page right

  2.07.2014   Uncategorized

LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn.  Over 150 different industries are represented and 1,275,000 products

Is Google+ the best platform for SMEs? ……we think so.

  3.06.2014   Uncategorized

With over 500 million users and 925,000 new users daily, Google+ is the second largest social network. While it is often overlooked and misunderstood, there is no denying that it is

Some useful info about infographics

  14.04.2014   Uncategorized

Did you know that 90% of information received by the human brain is visual?   It comes as no surprise that the popularity of infographics has soared over the past few

LinkedIn’s new changes – what do they mean for your business?

  7.04.2014   Uncategorized

LinkedIn has recently jumped on the content marketing bandwagon. The social network for professionals has made a few changes to let brands know how effective their content is. The Content

Creative industries in the Australian workforce

  25.02.2014   Uncategorized

Creative industries employ 6.2% of the total Australian workforce – that’s over 600,000 people, up 19% from 2006. While it may not sound like a lot, creative industries are responsible

Content Marketing Budgets on the Rise in Australia

  21.02.2014   Uncategorized

The Australian Marketing Institute (AMI) has just released its 2014 Senior Marketer Monitor. The report, which surveyed over 260 marketers has found some exciting trends for the year ahead in content

Rudyard Kipling, storytelling and content marketing in 2014 [INFOGRAPHIC]

  27.01.2014   Uncategorized

British author and poet Rudyard Kipling wrote long ago that ‘If history were taught in the form of stories, it would never be forgotten.’    That’s because emotive stories engage readers

Facebook’s change to online promotions a positive move for Australian businesses

  2.09.2013   Blog Posts, Uncategorized

We often work with businesses that want to incorporate competitions into their marketing and communications plans. So, it’s both interesting and encouraging that Facebook has changed their rules for competitions

Corporate storytelling

  6.05.2013   Uncategorized

An exciting new trend is taking off at the moment where organisations are becoming storytellers in order to boost customer engagement. Both Pepsi and Nissan are producing videos online to