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8 content marketing trends for 2017 that you need to know

  24.01.2017   Blog Posts, Uncategorized

A new year means new trends in the world of Content Marketing. Recognising these trends and understanding them will separate your content from the overwhelming mass of content this is

Over 10 brilliant ways to engage your audience

  26.10.2016   Blog Posts, Uncategorized

More than 10 ways to better engage YOUR audience. How BIG brand social media practices can be used by smaller ones in the pursuit of BIG results. We’ve been in the

Ugly social media comments: how to develop a PR crisis management plan that works

  26.06.2016   Blog Posts, Uncategorized

Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With over 13.6 million Facebook

Dont ‘diss’ the brochure

  16.02.2016   Uncategorized

Contrary to some reports, the brochure is not dead! Recently, I visited a new client who was interested in upgrading their website. In the reception area, I was surprised to

#stonersloth – Any publicity is good publicity, right? …………well maybe not.

  22.12.2015   Blog Posts, Uncategorized

Companies, individuals and Governments spend plenty of money and time putting together ideas and hiring professionals to get their messaging right.  In developing a brief, communications agencies conduct research, gather

Marketing Australia – who is looking at what and where [INFOGRAPHIC]

  14.09.2015   Blog Posts, Uncategorized

In May this year, Sensis released a report that contained some interesting statistics about Australian’s media usage patterns. We’ve put together this handy infographic that contains some up to date statistics.  While

5 things only marketers will tell you about e-newsletters

  14.01.2015   Blog Posts, Uncategorized

E-newsletters drive traffic to your website, right? Not necessarily. It’s not as easy as it used to be to get people to open emails. That’s not news to you, we’re

16 resume tips you need to know in 2015

  24.12.2014   Blog Posts, Uncategorized

The Christmas and New Year period is a time when a lot of people reflect on the past year and consider their plans for the year ahead.  It’s also a

Latest Australian communications trends you should know about

The Australian Communications and Media Authority (ACMA) has released some pretty interesting research that highlights Australians are using communications technology like never before. The ACMA’s report, released in late November,

Communicating with Millennials: The Do’s and Don’ts you must know according to a 15 year old

  27.11.2014   Blog Posts, Uncategorized

By Rachel Johnston Talking to a brick wall. A few years ago a study showed that media companies were spending over $100 billion on ads targeted at younger generations.  After

5 tips for a striking LinkedIn profile

  8.10.2014   Uncategorized

Ever gone searching for work without a CV in hand? You don’t see many successful businesses out there without a sign out the front either. In 2014 the personal resume

New ACMA research: unlike large companies SMEs failing to see value in digital

  7.10.2014   Uncategorized

A new report from the Australian Communications and Media Authority highlights that Australian SMEs’ lack of urgency to modernise and embrace the digital economy may be to their detriment. The report

What mobile devices on Qantas and Virgin airlines means for marketing

  14.09.2014   Blog Posts, Uncategorized

Travelling by air will no longer leave Australians out of the loop. Upon accepting the giant role mobile devices play in our modern lives, Australian carriers Qantas and Virgin have

Content marketing: spring into action with the change in season

  27.08.2014   Uncategorized

We’ve spoken before about how relevance is essential to engaging that target audience and keeping them engaged with your content.  If you haven’t already picked up our free guide to

YouTube scores BIG at the World Cup 2014

  19.08.2014   Uncategorized

The Germans may have walked away with this year’s FIFA World Cup, but the real winners of the international tournament were the advertisers.   To put things into better perspective,

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.

Are you taking advantage of new PR opportunities?

  6.08.2014   Uncategorized

The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or even five years ago.

Social shopping is coming: reports Facebook will introduce the BUY NOW button

  22.07.2014   Uncategorized

If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced #AmazonCart which has allowed its

Owned media channels the way of the future for all business marketing

  15.07.2014   Uncategorized

In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two thirds of marketers were shifting

The importance of being LinkedIn: build your Company Page right

  2.07.2014   Uncategorized

LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn.  Over 150 different industries are represented and 1,275,000 products

Thinking of hiring a copywriter? Questions you should ask.

  30.06.2014   Uncategorized

Years ago copywriters worked for advertising agencies like the one featured in the hit TV series Mad Men.  They worked on branding and advertising ideas putting together snappy and persuasive

World Cup social media – the best interactive measurement tools and more

  27.06.2014   Uncategorized

Here are some great interactive world cup social media measurement tools that you must check out or play with when you are supposed to be doing something else. Here are

5 BIG stuff ups in communications history

  18.06.2014   Uncategorized

We’ve all been in relationships where communication can be an issue, it goes with the territory—your partner just isn’t you. Communications experts are in the business of clearing away the

Is Google+ the best platform for SMEs? ……we think so.

  3.06.2014   Uncategorized

With over 500 million users and 925,000 new users daily, Google+ is the second largest social network. While it is often overlooked and misunderstood, there is no denying that it is

10 reasons why you should enter business awards and how to go about it

  21.05.2014   Uncategorized

Many large corporations, government bodies and business groups support or organise small business award nights to show their support for small business owners that operate in their area or sector.

The importance of focusing on ‘news’ not ‘sales’ in your newsletter

  15.05.2014   Uncategorized

Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough in this era

Be persuasive: the art of letter writing

  23.04.2014   Uncategorized

While letter writing may have taken a back seat to social media the letter is not dead. Here are our tips on crafting a letter that gets noticed and creates

The fast facts: Australian SMEs and online growth in 2014

  16.04.2014   Uncategorized

We know that the internet continues to evolve and that taking a business online will increase exposure, but two thirds of Australian small and medium-sized businesses still haven’t invested in

You have online influencers. Who are my online influencers? Wait, what are online influencers?

  8.04.2014   Uncategorized

Most businesses understand the necessity of communicating their brand through more traditional marketing channels such as print and TV advertising, but since the indisputable rise of the social media juggernauts

Content Marketing Budgets on the Rise in Australia

  21.02.2014   Uncategorized

The Australian Marketing Institute (AMI) has just released its 2014 Senior Marketer Monitor. The report, which surveyed over 260 marketers has found some exciting trends for the year ahead in content