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How to Develop a Content Calendar

  23.09.2016   Blog Posts, Uncategorized

There is no doubt that in 2016 content remains king and a very relevant and important element of your marketing mix. Google loves fresh stories, so every time you offer

Dont ‘diss’ the brochure

  16.02.2016   Uncategorized

Contrary to some reports, the brochure is not dead! Recently, I visited a new client who was interested in upgrading their website. In the reception area, I was surprised to

The rise of the ad blockers: Why quality content is more important than ever

  4.09.2015   Blog Posts, Uncategorized

September 9th marks the announcement of the release of iOS 9 and with it comes an unprecedented angst from advertisers and businesses trying to reach their intended audience.  Consumers will

Dallas Buyers Club decision also a warning for people who cut and paste

  9.04.2015   Blog Posts, Uncategorized

  In the wake of the recent Federal Court judgement that a number of Australian ISPs give up the addresses and identities of those who illegally downloaded the film Dallas

Getting value out of your social media spend?

  11.03.2015   Blog Posts, Uncategorized

In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a number of social media platforms can

Paid news: is sponsored content advertising or a news story?

  10.12.2014   Blog Posts, Uncategorized

How much of the news you consume is paid content? If you have no idea, don’t worry – the vast majority of us are in the dark too. The Financial

What mobile devices on Qantas and Virgin airlines means for marketing

  14.09.2014   Blog Posts, Uncategorized

Travelling by air will no longer leave Australians out of the loop. Upon accepting the giant role mobile devices play in our modern lives, Australian carriers Qantas and Virgin have

Content marketing: spring into action with the change in season

  27.08.2014   Uncategorized

We’ve spoken before about how relevance is essential to engaging that target audience and keeping them engaged with your content.  If you haven’t already picked up our free guide to

Slicing the content pie: Tips for traffic hungry SMEs

  4.08.2014   Uncategorized

Content marketing is now a must for all business owners who want to boost their online presence, grab the best organic ranking and show they are engaged experts in their

Owned media channels the way of the future for all business marketing

  15.07.2014   Uncategorized

In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two thirds of marketers were shifting

The importance of focusing on ‘news’ not ‘sales’ in your newsletter

  15.05.2014   Uncategorized

Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough in this era

Some useful info about infographics

  14.04.2014   Uncategorized

Did you know that 90% of information received by the human brain is visual?   It comes as no surprise that the popularity of infographics has soared over the past few

Creative industries in the Australian workforce

  25.02.2014   Uncategorized

Creative industries employ 6.2% of the total Australian workforce – that’s over 600,000 people, up 19% from 2006. While it may not sound like a lot, creative industries are responsible

Australia’s love of multi-screen content viewing a huge opportunity for SMEs [INFOGRAPHIC]

  18.02.2014   Uncategorized

Australians of all ages love their technology.    In fact, we have some of the highest rates of technology penetration in the world.   So it comes as no surprise that recent

Social media – are you using it to its full potential?

  28.10.2013   Uncategorized

Social media can open a range of different doors and opportunities for your business regardless of the field that you specialise in. The keyword in that sentence is that it

Optimising your content for mobile

  21.10.2013   Uncategorized

A new report from the Australian Bureau of Statistics found that in the three months to June 2013, Australians downloaded almost 20,000 terabytes of data via a mobile device. This

Creating shareable content

  30.09.2013   Uncategorized

Often it’s difficult to think of what to post on your business’ Facebook page – that’s why we decided to help make it easier for you. Recently, marketing automation software