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content marketing

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How to build your brand using content marketing

  20.06.2017   Blog Posts

If you’re wondering why you’re not increasing your sales or site traffic, then we’re about to solve your problem. Does your brand or company have a personality? Why should you

8 content marketing trends for 2017 that you need to know

  24.01.2017   Blog Posts, Uncategorized

A new year means new trends in the world of Content Marketing. Recognising these trends and understanding them will separate your content from the overwhelming mass of content this is

Native Advertising | Can small business take advantage of this trend?

  13.12.2016   Blog Posts, Uncategorized

Is native advertising a worthwhile marketing approach for small business or is it something that should be left to the big brands? ‘Native Advertising’ is a marketing approach that you

Over 10 brilliant ways to engage your audience

  26.10.2016   Blog Posts, Uncategorized

More than 10 ways to better engage YOUR audience. How BIG brand social media practices can be used by smaller ones in the pursuit of BIG results. We’ve been in the

What’s hot in digital marketing for 2016 – read our tips

  30.12.2015   Blog Posts, Uncategorized

Heading into 2016, it’s time to start thinking about your marketing goals for next year and whether you are on-trend with your current strategies. Opinions on digital marketing trends are

#stonersloth – Any publicity is good publicity, right? …………well maybe not.

  22.12.2015   Blog Posts, Uncategorized

Companies, individuals and Governments spend plenty of money and time putting together ideas and hiring professionals to get their messaging right.  In developing a brief, communications agencies conduct research, gather

3 cost-effective marketing tips for small business

  20.05.2015   Blog Posts, Uncategorized

With internet users now spending twice as much time online when compared to 2005, getting your business into shape with some engaging online marketing content is a no-brainer. That’s right, if

New ACMA research: 92% of Australians enjoy an online lifestyle

  2.04.2015   Blog Posts, Uncategorized

New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than ever. The new research shows that nearly every Australian

Getting value out of your social media spend?

  11.03.2015   Blog Posts, Uncategorized

In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a number of social media platforms can

Content Marketing Predictions for 2015

  11.03.2015   Blog Posts, Uncategorized

Content marketing spend is set to skyrocket in Australia in 2015. Big business has been on board the content train for a number of years now and SMEs are due

5 things only marketers will tell you about e-newsletters

  14.01.2015   Blog Posts, Uncategorized

E-newsletters drive traffic to your website, right? Not necessarily. It’s not as easy as it used to be to get people to open emails. That’s not news to you, we’re

Communicating with Millennials: The Do’s and Don’ts you must know according to a 15 year old

  27.11.2014   Blog Posts, Uncategorized

By Rachel Johnston Talking to a brick wall. A few years ago a study showed that media companies were spending over $100 billion on ads targeted at younger generations.  After

5 tips to harness the power of SlideShare and boost your marketing potency

  14.11.2014   Blog Posts, Uncategorized

SlideShare is often overshadowed by its cousins Facebook, LinkedIn and YouTube. The fact of the matter is that, although SlideShare may not be on everybody’s lips, traffic talks and SlideShare

New ACMA research: unlike large companies SMEs failing to see value in digital

  7.10.2014   Uncategorized

A new report from the Australian Communications and Media Authority highlights that Australian SMEs’ lack of urgency to modernise and embrace the digital economy may be to their detriment. The report

Twitter tips for SMEs: tweet your business to the top

  1.10.2014   Blog Posts, Uncategorized

With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside Facebook, YouTube and LinkedIn. Big business

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

What mobile devices on Qantas and Virgin airlines means for marketing

  14.09.2014   Blog Posts, Uncategorized

Travelling by air will no longer leave Australians out of the loop. Upon accepting the giant role mobile devices play in our modern lives, Australian carriers Qantas and Virgin have

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.

3 effective social media tools for B2B and B2C that businesses often overlook

  11.08.2014   Uncategorized

Most online-savvy businesses today agree about the benefits of marketing their business on social media sites like Facebook, Twitter, Google+ and LinkedIn. But what about the less obvious platforms? It’s

Are you taking advantage of new PR opportunities?

  6.08.2014   Uncategorized

The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or even five years ago.

Slicing the content pie: Tips for traffic hungry SMEs

  4.08.2014   Uncategorized

Content marketing is now a must for all business owners who want to boost their online presence, grab the best organic ranking and show they are engaged experts in their

Social shopping is coming: reports Facebook will introduce the BUY NOW button

  22.07.2014   Uncategorized

If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced #AmazonCart which has allowed its

Effective email marketing tips for chiropractors

  16.07.2014   Uncategorized

Over the past several years the public attitude towards the chiropractic sector and the legitimacy of the health benefits it can deliver has resulted in chiropractors becoming highly competitive in

Owned media channels the way of the future for all business marketing

  15.07.2014   Uncategorized

In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two thirds of marketers were shifting

The importance of being LinkedIn: build your Company Page right

  2.07.2014   Uncategorized

LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn.  Over 150 different industries are represented and 1,275,000 products

Thinking of hiring a copywriter? Questions you should ask.

  30.06.2014   Uncategorized

Years ago copywriters worked for advertising agencies like the one featured in the hit TV series Mad Men.  They worked on branding and advertising ideas putting together snappy and persuasive

5 BIG stuff ups in communications history

  18.06.2014   Uncategorized

We’ve all been in relationships where communication can be an issue, it goes with the territory—your partner just isn’t you. Communications experts are in the business of clearing away the

Is Google+ the best platform for SMEs? ……we think so.

  3.06.2014   Uncategorized

With over 500 million users and 925,000 new users daily, Google+ is the second largest social network. While it is often overlooked and misunderstood, there is no denying that it is

The importance of focusing on ‘news’ not ‘sales’ in your newsletter

  15.05.2014   Uncategorized

Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough in this era

Be persuasive: the art of letter writing

  23.04.2014   Uncategorized

While letter writing may have taken a back seat to social media the letter is not dead. Here are our tips on crafting a letter that gets noticed and creates