Loading...

Infodec Communications

Home / Infodec Communications

8 content marketing trends for 2017 that you need to know

  24.01.2017   Blog Posts, Uncategorized

A new year means new trends in the world of Content Marketing. Recognising these trends and understanding them will separate your content from the overwhelming mass of content this is

Over 10 brilliant ways to engage your audience

  26.10.2016   Blog Posts, Uncategorized

More than 10 ways to better engage YOUR audience. How BIG brand social media practices can be used by smaller ones in the pursuit of BIG results. We’ve been in the

Ugly social media comments: how to develop a PR crisis management plan that works

  26.06.2016   Blog Posts, Uncategorized

Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With over 13.6 million Facebook

#stonersloth – Any publicity is good publicity, right? …………well maybe not.

  22.12.2015   Blog Posts, Uncategorized

Companies, individuals and Governments spend plenty of money and time putting together ideas and hiring professionals to get their messaging right.  In developing a brief, communications agencies conduct research, gather

The rise of the ad blockers: Why quality content is more important than ever

  4.09.2015   Blog Posts, Uncategorized

September 9th marks the announcement of the release of iOS 9 and with it comes an unprecedented angst from advertisers and businesses trying to reach their intended audience.  Consumers will

New ACMA research: 92% of Australians enjoy an online lifestyle

  2.04.2015   Blog Posts, Uncategorized

New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than ever. The new research shows that nearly every Australian

What’s the right social media platform for your industry sector?

  11.03.2015   Blog Posts, Uncategorized

It’s 2015 and it’s official: social media has exploded. We all know by now that social media offers both big and small business practically equal access to a gargantuan-sized audience.

Getting value out of your social media spend?

  11.03.2015   Blog Posts, Uncategorized

In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a number of social media platforms can

Content Marketing Predictions for 2015

  11.03.2015   Blog Posts, Uncategorized

Content marketing spend is set to skyrocket in Australia in 2015. Big business has been on board the content train for a number of years now and SMEs are due

5 things only marketers will tell you about e-newsletters

  14.01.2015   Blog Posts, Uncategorized

E-newsletters drive traffic to your website, right? Not necessarily. It’s not as easy as it used to be to get people to open emails. That’s not news to you, we’re

16 resume tips you need to know in 2015

  24.12.2014   Blog Posts, Uncategorized

The Christmas and New Year period is a time when a lot of people reflect on the past year and consider their plans for the year ahead.  It’s also a

Latest Australian communications trends you should know about

The Australian Communications and Media Authority (ACMA) has released some pretty interesting research that highlights Australians are using communications technology like never before. The ACMA’s report, released in late November,

Communicating with Millennials: The Do’s and Don’ts you must know according to a 15 year old

  27.11.2014   Blog Posts, Uncategorized

By Rachel Johnston Talking to a brick wall. A few years ago a study showed that media companies were spending over $100 billion on ads targeted at younger generations.  After

5 tips for a striking LinkedIn profile

  8.10.2014   Uncategorized

Ever gone searching for work without a CV in hand? You don’t see many successful businesses out there without a sign out the front either. In 2014 the personal resume

New ACMA research: unlike large companies SMEs failing to see value in digital

  7.10.2014   Uncategorized

A new report from the Australian Communications and Media Authority highlights that Australian SMEs’ lack of urgency to modernise and embrace the digital economy may be to their detriment. The report

Twitter tips for SMEs: tweet your business to the top

  1.10.2014   Blog Posts, Uncategorized

With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside Facebook, YouTube and LinkedIn. Big business

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

What mobile devices on Qantas and Virgin airlines means for marketing

  14.09.2014   Blog Posts, Uncategorized

Travelling by air will no longer leave Australians out of the loop. Upon accepting the giant role mobile devices play in our modern lives, Australian carriers Qantas and Virgin have

YouTube scores BIG at the World Cup 2014

  19.08.2014   Uncategorized

The Germans may have walked away with this year’s FIFA World Cup, but the real winners of the international tournament were the advertisers.   To put things into better perspective,

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.

Are you taking advantage of new PR opportunities?

  6.08.2014   Uncategorized

The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or even five years ago.

Social shopping is coming: reports Facebook will introduce the BUY NOW button

  22.07.2014   Uncategorized

If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced #AmazonCart which has allowed its

Effective email marketing tips for chiropractors

  16.07.2014   Uncategorized

Over the past several years the public attitude towards the chiropractic sector and the legitimacy of the health benefits it can deliver has resulted in chiropractors becoming highly competitive in

Owned media channels the way of the future for all business marketing

  15.07.2014   Uncategorized

In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two thirds of marketers were shifting

The importance of being LinkedIn: build your Company Page right

  2.07.2014   Uncategorized

LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn.  Over 150 different industries are represented and 1,275,000 products

World Cup social media – the best interactive measurement tools and more

  27.06.2014   Uncategorized

Here are some great interactive world cup social media measurement tools that you must check out or play with when you are supposed to be doing something else. Here are

5 BIG stuff ups in communications history

  18.06.2014   Uncategorized

We’ve all been in relationships where communication can be an issue, it goes with the territory—your partner just isn’t you. Communications experts are in the business of clearing away the

Is Google+ the best platform for SMEs? ……we think so.

  3.06.2014   Uncategorized

With over 500 million users and 925,000 new users daily, Google+ is the second largest social network. While it is often overlooked and misunderstood, there is no denying that it is

10 reasons why you should enter business awards and how to go about it

  21.05.2014   Uncategorized

Many large corporations, government bodies and business groups support or organise small business award nights to show their support for small business owners that operate in their area or sector.

The importance of focusing on ‘news’ not ‘sales’ in your newsletter

  15.05.2014   Uncategorized

Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough in this era