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Are you trying to reach women in 2015? [INFOGRAPHIC]

  28.09.2015   Blog Posts, Uncategorized

Are women a major demographic in your target market and target audience? If you have answered yes to both questions so far, the following infographic created by our team will

Why Australians aren’t following brands on social media – and what you can do about it

  20.07.2015   Blog Posts, Uncategorized

Australians have embraced all facets of social media with open arms, after all 49% of us use it every day!  But, recent research has found only 11% are “very likely”

Australian businesses & social media [INFOGRAPHIC]

  8.07.2015   Blog Posts, Uncategorized

  In May, Sensis released its Social Media Report. The report features heaps of interesting statistics about how Australian individuals and businesses are using social media, when they’re using it

Looking for a mid-year change? 6 ways to make your LinkedIn profile stand out

  8.07.2015   Blog Posts, Uncategorized

It’s official – Aussies love LinkedIn.  The Sensis Social Media Report May 2015 found that 28% of the population had a LinkedIn profile, even more than Instagram at 26%! However,

What’s the right social media platform for your industry sector?

  11.03.2015   Blog Posts, Uncategorized

It’s 2015 and it’s official: social media has exploded. We all know by now that social media offers both big and small business practically equal access to a gargantuan-sized audience.

Getting value out of your social media spend?

  11.03.2015   Blog Posts, Uncategorized

In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a number of social media platforms can

16 resume tips you need to know in 2015

  24.12.2014   Blog Posts, Uncategorized

The Christmas and New Year period is a time when a lot of people reflect on the past year and consider their plans for the year ahead.  It’s also a

Facebook at Work – a blessing or a burden?

  1.12.2014   Uncategorized

Facebook at work. That might sound like an oxymoron to you, but it could become a reality soon. A new feature, creatively named Facebook at Work, is reportedly set to

5 tips for a striking LinkedIn profile

  8.10.2014   Uncategorized

Ever gone searching for work without a CV in hand? You don’t see many successful businesses out there without a sign out the front either. In 2014 the personal resume

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.

3 effective social media tools for B2B and B2C that businesses often overlook

  11.08.2014   Uncategorized

Most online-savvy businesses today agree about the benefits of marketing their business on social media sites like Facebook, Twitter, Google+ and LinkedIn. But what about the less obvious platforms? It’s

Are you taking advantage of new PR opportunities?

  6.08.2014   Uncategorized

The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or even five years ago.

Slicing the content pie: Tips for traffic hungry SMEs

  4.08.2014   Uncategorized

Content marketing is now a must for all business owners who want to boost their online presence, grab the best organic ranking and show they are engaged experts in their

Social shopping is coming: reports Facebook will introduce the BUY NOW button

  22.07.2014   Uncategorized

If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced #AmazonCart which has allowed its

The importance of being LinkedIn: build your Company Page right

  2.07.2014   Uncategorized

LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn.  Over 150 different industries are represented and 1,275,000 products

LinkedIn’s new changes – what do they mean for your business?

  7.04.2014   Uncategorized

LinkedIn has recently jumped on the content marketing bandwagon. The social network for professionals has made a few changes to let brands know how effective their content is. The Content

Less than one quarter of Australian businesses are using social media marketing. So, what’s the problem?

  19.09.2013   Uncategorized

The Australian Bureau of Statistics (ABS) recently reported that only 18.1% of Australian businesses have a social media presence. Yes, that’s right – the figure is less than a quarter

The importance of being polished, professional and engaging in person and online

  16.08.2013   Blog Posts, Uncategorized

Many small business owners focus their marketing efforts on networking.  After all, it can be a really cost effective form of marketing and it’s also great for your mental health,

Don’t let your business fall behind

  29.07.2013   Uncategorized

You probably think that in this day and age anyone with an internet connection has some form of engagement online – especially businesses. However, Australian small businesses are still not

End of year media and communications wrap-up

  12.12.2012   Blog Posts, Uncategorized

Over the past decade there has been a meteoric rise in the quality and availability of technological devices and as a result our digital economy is booming with new boundaries

Is your professional profile on LinkedIn making you look unprofessional?

  23.10.2012   Uncategorized

Since its launch in May 2003, LinkedIn has attracted 175 million members (around 3 million of those are Australian), with an increase of about 170,000 new users each day. With