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Dont ‘diss’ the brochure

  16.02.2016   Uncategorized

Contrary to some reports, the brochure is not dead! Recently, I visited a new client who was interested in upgrading their website. In the reception area, I was surprised to

Marketing Australia – who is looking at what and where [INFOGRAPHIC]

  14.09.2015   Blog Posts, Uncategorized

In May this year, Sensis released a report that contained some interesting statistics about Australian’s media usage patterns. We’ve put together this handy infographic that contains some up to date statistics.  While

Australian Social Media Usage [INFOGRAPHIC]

  10.08.2015   Blog Posts, Uncategorized

At the end of July, The Business Spectator – Technology Spectator released useful statistics on Facebook usage. Social Media News also distributed statistics on social media usage in Australia. We pulled out

Latest Australian communications trends you should know about

The Australian Communications and Media Authority (ACMA) has released some pretty interesting research that highlights Australians are using communications technology like never before. The ACMA’s report, released in late November,

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

YouTube scores BIG at the World Cup 2014

  19.08.2014   Uncategorized

The Germans may have walked away with this year’s FIFA World Cup, but the real winners of the international tournament were the advertisers.   To put things into better perspective,

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.

Are you taking advantage of new PR opportunities?

  6.08.2014   Uncategorized

The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or even five years ago.

Social shopping is coming: reports Facebook will introduce the BUY NOW button

  22.07.2014   Uncategorized

If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced #AmazonCart which has allowed its

Owned media channels the way of the future for all business marketing

  15.07.2014   Uncategorized

In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two thirds of marketers were shifting

The importance of being LinkedIn: build your Company Page right

  2.07.2014   Uncategorized

LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn.  Over 150 different industries are represented and 1,275,000 products

World Cup social media – the best interactive measurement tools and more

  27.06.2014   Uncategorized

Here are some great interactive world cup social media measurement tools that you must check out or play with when you are supposed to be doing something else. Here are

5 BIG stuff ups in communications history

  18.06.2014   Uncategorized

We’ve all been in relationships where communication can be an issue, it goes with the territory—your partner just isn’t you. Communications experts are in the business of clearing away the

Is Google+ the best platform for SMEs? ……we think so.

  3.06.2014   Uncategorized

With over 500 million users and 925,000 new users daily, Google+ is the second largest social network. While it is often overlooked and misunderstood, there is no denying that it is

Creative industries in the Australian workforce

  25.02.2014   Uncategorized

Creative industries employ 6.2% of the total Australian workforce – that’s over 600,000 people, up 19% from 2006. While it may not sound like a lot, creative industries are responsible

Content Marketing Budgets on the Rise in Australia

  21.02.2014   Uncategorized

The Australian Marketing Institute (AMI) has just released its 2014 Senior Marketer Monitor. The report, which surveyed over 260 marketers has found some exciting trends for the year ahead in content

Traditional offline media dominated by digital channels [INFOGRAPHIC]

  5.04.2013   Uncategorized

A study by GlobalWebIndex has shown that as of March 2013, people worldwide are spending more time engaged with online media than offline media. On average, consumers spend around 10.7