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Snapchat: the untapped marketing tool & what you need to know

  25.06.2015   Blog Posts, Uncategorized

Last year, we looked at the unorthodox ways brands are using Instagram, Vine and Snapchat to market themselves.  Almost a year later, these platforms have only continued to grow in

Australians going mobile [INFOGRAPHIC]

  22.06.2015   Blog Posts, Uncategorized

A recent report by the Australian Communications and Media Authority (ACMA) has found that an increasing number of Australians are cutting fixed-line telephone and internet connections in favour of exclusive

New ACMA research: 92% of Australians enjoy an online lifestyle

  2.04.2015   Blog Posts, Uncategorized

New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than ever. The new research shows that nearly every Australian

New Google update will favour mobile

  1.04.2015   Blog Posts, Uncategorized

Google is about to change the game forever. On 21 April 2015, Google is releasing a new search algorithm that will see mobile-optimised websites reap greater rewards. In an unusual

Communicating with Millennials: The Do’s and Don’ts you must know according to a 15 year old

  27.11.2014   Blog Posts, Uncategorized

By Rachel Johnston Talking to a brick wall. A few years ago a study showed that media companies were spending over $100 billion on ads targeted at younger generations.  After

New ACMA research: unlike large companies SMEs failing to see value in digital

  7.10.2014   Uncategorized

A new report from the Australian Communications and Media Authority highlights that Australian SMEs’ lack of urgency to modernise and embrace the digital economy may be to their detriment. The report

Has your business made the great mobile migration?

  11.09.2014   Uncategorized

Did you know that, according to Google, the number mobile searches will surpass computer searches in the next year? While this statistic might surprise you, the great mobile migration has

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.

Content Marketing Budgets on the Rise in Australia

  21.02.2014   Uncategorized

The Australian Marketing Institute (AMI) has just released its 2014 Senior Marketer Monitor. The report, which surveyed over 260 marketers has found some exciting trends for the year ahead in content

What’s your New Year’s communications resolution?

  16.12.2013   Uncategorized

There’s no denying that New Years Resolutions are often hard to maintain. But, as a business owner, we believe that the perfect New Year’s resolution would be to develop, plan and

Optimising your content for mobile

  21.10.2013   Uncategorized

A new report from the Australian Bureau of Statistics found that in the three months to June 2013, Australians downloaded almost 20,000 terabytes of data via a mobile device. This