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online presence

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Over 10 brilliant ways to engage your audience

  26.10.2016   Blog Posts, Uncategorized

More than 10 ways to better engage YOUR audience. How BIG brand social media practices can be used by smaller ones in the pursuit of BIG results. We’ve been in the

New ACMA research: 92% of Australians enjoy an online lifestyle

  2.04.2015   Blog Posts, Uncategorized

New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than ever. The new research shows that nearly every Australian

Getting value out of your social media spend?

  11.03.2015   Blog Posts, Uncategorized

In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a number of social media platforms can

Content Marketing Predictions for 2015

  11.03.2015   Blog Posts, Uncategorized

Content marketing spend is set to skyrocket in Australia in 2015. Big business has been on board the content train for a number of years now and SMEs are due

16 resume tips you need to know in 2015

  24.12.2014   Blog Posts, Uncategorized

The Christmas and New Year period is a time when a lot of people reflect on the past year and consider their plans for the year ahead.  It’s also a

Communicating with Millennials: The Do’s and Don’ts you must know according to a 15 year old

  27.11.2014   Blog Posts, Uncategorized

By Rachel Johnston Talking to a brick wall. A few years ago a study showed that media companies were spending over $100 billion on ads targeted at younger generations.  After

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.

Are you taking advantage of new PR opportunities?

  6.08.2014   Uncategorized

The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or even five years ago.

The importance of being LinkedIn: build your Company Page right

  2.07.2014   Uncategorized

LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn.  Over 150 different industries are represented and 1,275,000 products

The importance of focusing on ‘news’ not ‘sales’ in your newsletter

  15.05.2014   Uncategorized

Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough in this era

#AmazonCart: Amazon & Twitter deliver even faster online shopping

  7.05.2014   Uncategorized

Online shopping and influencer marketing will break new ground this week with Twitter’s unveiling of #AmazonCart. In the competitive world of online shopping where it’s paramount to deliver access to

Google’s Hummingbird: What it means for your website ranking

  10.02.2014   Uncategorized

Towards the end of last year, Google marked its 15th birthday with the release of a new search algorithm called “Hummingbird”. It’s extremely likely that you won’t have even noticed

Less than one quarter of Australian businesses are using social media marketing. So, what’s the problem?

  19.09.2013   Uncategorized

The Australian Bureau of Statistics (ABS) recently reported that only 18.1% of Australian businesses have a social media presence. Yes, that’s right – the figure is less than a quarter

Young people aren’t the only ones on social media sites. Surprised?

  15.08.2013   Uncategorized

Social media uptake by business in Australia is still surprisingly low. In our last blog post, we reported that 44.6% (ABS) of Australian business do not have any form of

Don’t let your business fall behind

  29.07.2013   Uncategorized

You probably think that in this day and age anyone with an internet connection has some form of engagement online – especially businesses. However, Australian small businesses are still not

Australia’s increasing online presence [INFOGRAPHIC]

  16.11.2012   Blog Posts, Uncategorized

Just about everything is moving online these days, and so is Australia. As our online presence grows, so does Australia’s digital economy. Nearly three-quarters of adults in our country claim