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Listicles- What are they and how can they help your business?

  20.11.2016   Blog Posts, Uncategorized

A listicle, much like a cavoodle or jazzercise, conjures up notions of fun and frivolity. A portmanteau derived from the terms ‘list’ and ‘article’, listicles have reached saturation point thanks

Over 10 brilliant ways to engage your audience

  26.10.2016   Blog Posts, Uncategorized

More than 10 ways to better engage YOUR audience. How BIG brand social media practices can be used by smaller ones in the pursuit of BIG results. We’ve been in the

Ugly social media comments: how to develop a PR crisis management plan that works

  26.06.2016   Blog Posts, Uncategorized

Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With over 13.6 million Facebook

3 cost-effective marketing tips for small business

  20.05.2015   Blog Posts, Uncategorized

With internet users now spending twice as much time online when compared to 2005, getting your business into shape with some engaging online marketing content is a no-brainer. That’s right, if

New ACMA research: 92% of Australians enjoy an online lifestyle

  2.04.2015   Blog Posts, Uncategorized

New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than ever. The new research shows that nearly every Australian

New Google update will favour mobile

  1.04.2015   Blog Posts, Uncategorized

Google is about to change the game forever. On 21 April 2015, Google is releasing a new search algorithm that will see mobile-optimised websites reap greater rewards. In an unusual

What’s the right social media platform for your industry sector?

  11.03.2015   Blog Posts, Uncategorized

It’s 2015 and it’s official: social media has exploded. We all know by now that social media offers both big and small business practically equal access to a gargantuan-sized audience.

New ACMA research: unlike large companies SMEs failing to see value in digital

  7.10.2014   Uncategorized

A new report from the Australian Communications and Media Authority highlights that Australian SMEs’ lack of urgency to modernise and embrace the digital economy may be to their detriment. The report

YouTube scores BIG at the World Cup 2014

  19.08.2014   Uncategorized

The Germans may have walked away with this year’s FIFA World Cup, but the real winners of the international tournament were the advertisers.   To put things into better perspective,

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.

Social shopping is coming: reports Facebook will introduce the BUY NOW button

  22.07.2014   Uncategorized

If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced #AmazonCart which has allowed its

The importance of being LinkedIn: build your Company Page right

  2.07.2014   Uncategorized

LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn.  Over 150 different industries are represented and 1,275,000 products

The importance of focusing on ‘news’ not ‘sales’ in your newsletter

  15.05.2014   Uncategorized

Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough in this era

#AmazonCart: Amazon & Twitter deliver even faster online shopping

  7.05.2014   Uncategorized

Online shopping and influencer marketing will break new ground this week with Twitter’s unveiling of #AmazonCart. In the competitive world of online shopping where it’s paramount to deliver access to

The fast facts: Australian SMEs and online growth in 2014

  16.04.2014   Uncategorized

We know that the internet continues to evolve and that taking a business online will increase exposure, but two thirds of Australian small and medium-sized businesses still haven’t invested in

Creative industries in the Australian workforce

  25.02.2014   Uncategorized

Creative industries employ 6.2% of the total Australian workforce – that’s over 600,000 people, up 19% from 2006. While it may not sound like a lot, creative industries are responsible

Content Marketing Budgets on the Rise in Australia

  21.02.2014   Uncategorized

The Australian Marketing Institute (AMI) has just released its 2014 Senior Marketer Monitor. The report, which surveyed over 260 marketers has found some exciting trends for the year ahead in content

Australia’s love of multi-screen content viewing a huge opportunity for SMEs [INFOGRAPHIC]

  18.02.2014   Uncategorized

Australians of all ages love their technology.    In fact, we have some of the highest rates of technology penetration in the world.   So it comes as no surprise that recent

Communications needs are being increasingly outsourced by SMEs, new ACMA report shows

  27.01.2014   Uncategorized

A new report from the Australian Communications and Media Authority (ACMA) Australian SMEs in the digital economy highlights that while SMEs lag behind larger businesses in relation to digital marketing

What’s your New Year’s communications resolution?

  16.12.2013   Uncategorized

There’s no denying that New Years Resolutions are often hard to maintain. But, as a business owner, we believe that the perfect New Year’s resolution would be to develop, plan and

Don’t let your business fall behind

  29.07.2013   Uncategorized

You probably think that in this day and age anyone with an internet connection has some form of engagement online – especially businesses. However, Australian small businesses are still not

Traditional offline media dominated by digital channels [INFOGRAPHIC]

  5.04.2013   Uncategorized

A study by GlobalWebIndex has shown that as of March 2013, people worldwide are spending more time engaged with online media than offline media. On average, consumers spend around 10.7