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small business

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Dont ‘diss’ the brochure

  16.02.2016   Uncategorized

Contrary to some reports, the brochure is not dead! Recently, I visited a new client who was interested in upgrading their website. In the reception area, I was surprised to

Facebook local awareness ads to give SMEs more bang for their advertising buck

  16.11.2015   Blog Posts, Uncategorized

You know that feeling of being digitally stalked on Facebook when ads appear in your feed based on a recent online search? Well brace yourself, Facebook has just taken digital

Snapchat: the untapped marketing tool & what you need to know

  25.06.2015   Blog Posts, Uncategorized

Last year, we looked at the unorthodox ways brands are using Instagram, Vine and Snapchat to market themselves.  Almost a year later, these platforms have only continued to grow in

New ACMA research: 92% of Australians enjoy an online lifestyle

  2.04.2015   Blog Posts, Uncategorized

New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than ever. The new research shows that nearly every Australian

What’s the right social media platform for your industry sector?

  11.03.2015   Blog Posts, Uncategorized

It’s 2015 and it’s official: social media has exploded. We all know by now that social media offers both big and small business practically equal access to a gargantuan-sized audience.

Content Marketing Predictions for 2015

  11.03.2015   Blog Posts, Uncategorized

Content marketing spend is set to skyrocket in Australia in 2015. Big business has been on board the content train for a number of years now and SMEs are due

New ACMA research: unlike large companies SMEs failing to see value in digital

  7.10.2014   Uncategorized

A new report from the Australian Communications and Media Authority highlights that Australian SMEs’ lack of urgency to modernise and embrace the digital economy may be to their detriment. The report

Twitter tips for SMEs: tweet your business to the top

  1.10.2014   Blog Posts, Uncategorized

With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside Facebook, YouTube and LinkedIn. Big business

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

Has your business made the great mobile migration?

  11.09.2014   Uncategorized

Did you know that, according to Google, the number mobile searches will surpass computer searches in the next year? While this statistic might surprise you, the great mobile migration has

3 effective social media tools for B2B and B2C that businesses often overlook

  11.08.2014   Uncategorized

Most online-savvy businesses today agree about the benefits of marketing their business on social media sites like Facebook, Twitter, Google+ and LinkedIn. But what about the less obvious platforms? It’s

Slicing the content pie: Tips for traffic hungry SMEs

  4.08.2014   Uncategorized

Content marketing is now a must for all business owners who want to boost their online presence, grab the best organic ranking and show they are engaged experts in their

Social shopping is coming: reports Facebook will introduce the BUY NOW button

  22.07.2014   Uncategorized

If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced #AmazonCart which has allowed its

Effective email marketing tips for chiropractors

  16.07.2014   Uncategorized

Over the past several years the public attitude towards the chiropractic sector and the legitimacy of the health benefits it can deliver has resulted in chiropractors becoming highly competitive in

The importance of being LinkedIn: build your Company Page right

  2.07.2014   Uncategorized

LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn.  Over 150 different industries are represented and 1,275,000 products

5 BIG stuff ups in communications history

  18.06.2014   Uncategorized

We’ve all been in relationships where communication can be an issue, it goes with the territory—your partner just isn’t you. Communications experts are in the business of clearing away the

10 reasons why you should enter business awards and how to go about it

  21.05.2014   Uncategorized

Many large corporations, government bodies and business groups support or organise small business award nights to show their support for small business owners that operate in their area or sector.

Effective business letter writing [INFOGRAPHIC]

  2.05.2014   Uncategorized

  To go with our recent blog post, here’s an easy-to-follow guide on creating successful business letters.

Be persuasive: the art of letter writing

  23.04.2014   Uncategorized

While letter writing may have taken a back seat to social media the letter is not dead. Here are our tips on crafting a letter that gets noticed and creates

The fast facts: Australian SMEs and online growth in 2014

  16.04.2014   Uncategorized

We know that the internet continues to evolve and that taking a business online will increase exposure, but two thirds of Australian small and medium-sized businesses still haven’t invested in

LinkedIn’s new changes – what do they mean for your business?

  7.04.2014   Uncategorized

LinkedIn has recently jumped on the content marketing bandwagon. The social network for professionals has made a few changes to let brands know how effective their content is. The Content

Google’s Hummingbird: What it means for your website ranking

  10.02.2014   Uncategorized

Towards the end of last year, Google marked its 15th birthday with the release of a new search algorithm called “Hummingbird”. It’s extremely likely that you won’t have even noticed

Creating shareable content

  30.09.2013   Uncategorized

Often it’s difficult to think of what to post on your business’ Facebook page – that’s why we decided to help make it easier for you. Recently, marketing automation software

Facebook’s change to online promotions a positive move for Australian businesses

  2.09.2013   Blog Posts, Uncategorized

We often work with businesses that want to incorporate competitions into their marketing and communications plans. So, it’s both interesting and encouraging that Facebook has changed their rules for competitions