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Over 10 brilliant ways to engage your audience

  26.10.2016   Blog Posts, Uncategorized

More than 10 ways to better engage YOUR audience. How BIG brand social media practices can be used by smaller ones in the pursuit of BIG results. We’ve been in the

Facebook local awareness ads to give SMEs more bang for their advertising buck

  16.11.2015   Blog Posts, Uncategorized

You know that feeling of being digitally stalked on Facebook when ads appear in your feed based on a recent online search? Well brace yourself, Facebook has just taken digital

Australian businesses & social media [INFOGRAPHIC]

  8.07.2015   Blog Posts, Uncategorized

  In May, Sensis released its Social Media Report. The report features heaps of interesting statistics about how Australian individuals and businesses are using social media, when they’re using it

Snapchat: the untapped marketing tool & what you need to know

  25.06.2015   Blog Posts, Uncategorized

Last year, we looked at the unorthodox ways brands are using Instagram, Vine and Snapchat to market themselves.  Almost a year later, these platforms have only continued to grow in

6 easy ways to boost your Facebook following

  29.05.2015   Blog Posts, Uncategorized

At Infodec Communications, we’ve managed Facebook pages for every business you could think of, from local politicians to pest control companies. You might think your business “doesn’t need” an active

New ACMA research: 92% of Australians enjoy an online lifestyle

  2.04.2015   Blog Posts, Uncategorized

New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than ever. The new research shows that nearly every Australian

New Google update will favour mobile

  1.04.2015   Blog Posts, Uncategorized

Google is about to change the game forever. On 21 April 2015, Google is releasing a new search algorithm that will see mobile-optimised websites reap greater rewards. In an unusual

Getting value out of your social media spend?

  11.03.2015   Blog Posts, Uncategorized

In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a number of social media platforms can

Content Marketing Predictions for 2015

  11.03.2015   Blog Posts, Uncategorized

Content marketing spend is set to skyrocket in Australia in 2015. Big business has been on board the content train for a number of years now and SMEs are due

5 tips for a striking LinkedIn profile

  8.10.2014   Uncategorized

Ever gone searching for work without a CV in hand? You don’t see many successful businesses out there without a sign out the front either. In 2014 the personal resume

New ACMA research: unlike large companies SMEs failing to see value in digital

  7.10.2014   Uncategorized

A new report from the Australian Communications and Media Authority highlights that Australian SMEs’ lack of urgency to modernise and embrace the digital economy may be to their detriment. The report

Twitter tips for SMEs: tweet your business to the top

  1.10.2014   Blog Posts, Uncategorized

With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside Facebook, YouTube and LinkedIn. Big business

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

Has your business made the great mobile migration?

  11.09.2014   Uncategorized

Did you know that, according to Google, the number mobile searches will surpass computer searches in the next year? While this statistic might surprise you, the great mobile migration has

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.

3 effective social media tools for B2B and B2C that businesses often overlook

  11.08.2014   Uncategorized

Most online-savvy businesses today agree about the benefits of marketing their business on social media sites like Facebook, Twitter, Google+ and LinkedIn. But what about the less obvious platforms? It’s

Are you taking advantage of new PR opportunities?

  6.08.2014   Uncategorized

The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or even five years ago.

Slicing the content pie: Tips for traffic hungry SMEs

  4.08.2014   Uncategorized

Content marketing is now a must for all business owners who want to boost their online presence, grab the best organic ranking and show they are engaged experts in their

Effective email marketing tips for chiropractors

  16.07.2014   Uncategorized

Over the past several years the public attitude towards the chiropractic sector and the legitimacy of the health benefits it can deliver has resulted in chiropractors becoming highly competitive in

Owned media channels the way of the future for all business marketing

  15.07.2014   Uncategorized

In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two thirds of marketers were shifting

The importance of being LinkedIn: build your Company Page right

  2.07.2014   Uncategorized

LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn.  Over 150 different industries are represented and 1,275,000 products

Thinking of hiring a copywriter? Questions you should ask.

  30.06.2014   Uncategorized

Years ago copywriters worked for advertising agencies like the one featured in the hit TV series Mad Men.  They worked on branding and advertising ideas putting together snappy and persuasive

5 BIG stuff ups in communications history

  18.06.2014   Uncategorized

We’ve all been in relationships where communication can be an issue, it goes with the territory—your partner just isn’t you. Communications experts are in the business of clearing away the

Is Google+ the best platform for SMEs? ……we think so.

  3.06.2014   Uncategorized

With over 500 million users and 925,000 new users daily, Google+ is the second largest social network. While it is often overlooked and misunderstood, there is no denying that it is

10 reasons why you should enter business awards and how to go about it

  21.05.2014   Uncategorized

Many large corporations, government bodies and business groups support or organise small business award nights to show their support for small business owners that operate in their area or sector.

The importance of focusing on ‘news’ not ‘sales’ in your newsletter

  15.05.2014   Uncategorized

Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough in this era

Be persuasive: the art of letter writing

  23.04.2014   Uncategorized

While letter writing may have taken a back seat to social media the letter is not dead. Here are our tips on crafting a letter that gets noticed and creates

The fast facts: Australian SMEs and online growth in 2014

  16.04.2014   Uncategorized

We know that the internet continues to evolve and that taking a business online will increase exposure, but two thirds of Australian small and medium-sized businesses still haven’t invested in

Australia’s love of multi-screen content viewing a huge opportunity for SMEs [INFOGRAPHIC]

  18.02.2014   Uncategorized

Australians of all ages love their technology.    In fact, we have some of the highest rates of technology penetration in the world.   So it comes as no surprise that recent

Communications needs are being increasingly outsourced by SMEs, new ACMA report shows

  27.01.2014   Uncategorized

A new report from the Australian Communications and Media Authority (ACMA) Australian SMEs in the digital economy highlights that while SMEs lag behind larger businesses in relation to digital marketing