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social media

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Native Advertising | Can small business take advantage of this trend?

  13.12.2016   Blog Posts, Uncategorized

Is native advertising a worthwhile marketing approach for small business or is it something that should be left to the big brands? ‘Native Advertising’ is a marketing approach that you

Over 10 brilliant ways to engage your audience

  26.10.2016   Blog Posts, Uncategorized

More than 10 ways to better engage YOUR audience. How BIG brand social media practices can be used by smaller ones in the pursuit of BIG results. We’ve been in the

Ugly social media comments: how to develop a PR crisis management plan that works

  26.06.2016   Blog Posts, Uncategorized

Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With over 13.6 million Facebook

#stonersloth – Any publicity is good publicity, right? …………well maybe not.

  22.12.2015   Blog Posts, Uncategorized

Companies, individuals and Governments spend plenty of money and time putting together ideas and hiring professionals to get their messaging right.  In developing a brief, communications agencies conduct research, gather

Taxi Twitter backfire a lesson for business

  12.11.2015   Blog Posts, Uncategorized

Earlier this week, the Victorian Taxi Association launched a social media campaign asking people to tweet their “taxi story” using the YourTaxis hashtag. According to media reports, the response from

Are you trying to reach women in 2015? [INFOGRAPHIC]

  28.09.2015   Blog Posts, Uncategorized

Are women a major demographic in your target market and target audience? If you have answered yes to both questions so far, the following infographic created by our team will

Australian Social Media Usage [INFOGRAPHIC]

  10.08.2015   Blog Posts, Uncategorized

At the end of July, The Business Spectator – Technology Spectator released useful statistics on Facebook usage. Social Media News also distributed statistics on social media usage in Australia. We pulled out

Why Australians aren’t following brands on social media – and what you can do about it

  20.07.2015   Blog Posts, Uncategorized

Australians have embraced all facets of social media with open arms, after all 49% of us use it every day!  But, recent research has found only 11% are “very likely”

Australian businesses & social media [INFOGRAPHIC]

  8.07.2015   Blog Posts, Uncategorized

  In May, Sensis released its Social Media Report. The report features heaps of interesting statistics about how Australian individuals and businesses are using social media, when they’re using it

Looking for a mid-year change? 6 ways to make your LinkedIn profile stand out

  8.07.2015   Blog Posts, Uncategorized

It’s official – Aussies love LinkedIn.  The Sensis Social Media Report May 2015 found that 28% of the population had a LinkedIn profile, even more than Instagram at 26%! However,

Snapchat: the untapped marketing tool & what you need to know

  25.06.2015   Blog Posts, Uncategorized

Last year, we looked at the unorthodox ways brands are using Instagram, Vine and Snapchat to market themselves.  Almost a year later, these platforms have only continued to grow in

6 easy ways to boost your Facebook following

  29.05.2015   Blog Posts, Uncategorized

At Infodec Communications, we’ve managed Facebook pages for every business you could think of, from local politicians to pest control companies. You might think your business “doesn’t need” an active

3 cost-effective marketing tips for small business

  20.05.2015   Blog Posts, Uncategorized

With internet users now spending twice as much time online when compared to 2005, getting your business into shape with some engaging online marketing content is a no-brainer. That’s right, if

Facebook’s Instant Articles – what does it mean for online content producers?

  19.05.2015   Blog Posts, Uncategorized

Facebook releases Instant Articles, a new social news sharing platform for online content producers. Last year, Facebook released “Paper“, an app designed to be a total re-imagining of Facebook, set to revolutionise the

How the ATO got creative with BuzzFeed

  29.04.2015   Blog Posts, Uncategorized

In December last year we had a look at the rise of a little thing called sponsored content. Heard of it? We’re sure you’ve been subjected to a piece or

New ACMA research: 92% of Australians enjoy an online lifestyle

  2.04.2015   Blog Posts, Uncategorized

New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than ever. The new research shows that nearly every Australian

What’s the right social media platform for your industry sector?

  11.03.2015   Blog Posts, Uncategorized

It’s 2015 and it’s official: social media has exploded. We all know by now that social media offers both big and small business practically equal access to a gargantuan-sized audience.

Getting value out of your social media spend?

  11.03.2015   Blog Posts, Uncategorized

In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a number of social media platforms can

Content Marketing Predictions for 2015

  11.03.2015   Blog Posts, Uncategorized

Content marketing spend is set to skyrocket in Australia in 2015. Big business has been on board the content train for a number of years now and SMEs are due

The evolution of Instagram [INFOGRAPHIC]

  11.12.2014   Uncategorized

Facebook at Work – a blessing or a burden?

  1.12.2014   Uncategorized

Facebook at work. That might sound like an oxymoron to you, but it could become a reality soon. A new feature, creatively named Facebook at Work, is reportedly set to

Communicating with Millennials: The Do’s and Don’ts you must know according to a 15 year old

  27.11.2014   Blog Posts, Uncategorized

By Rachel Johnston Talking to a brick wall. A few years ago a study showed that media companies were spending over $100 billion on ads targeted at younger generations.  After

5 tips to harness the power of SlideShare and boost your marketing potency

  14.11.2014   Blog Posts, Uncategorized

SlideShare is often overshadowed by its cousins Facebook, LinkedIn and YouTube. The fact of the matter is that, although SlideShare may not be on everybody’s lips, traffic talks and SlideShare

Facebook introduces “Safety Check”

  17.10.2014   Uncategorized

When natural and not-so-natural disasters occur, the first thing most of us worry about is our family and friends and if they’re safe or not. Cue “Safety Check”, Facebook’s new

5 tips for a striking LinkedIn profile

  8.10.2014   Uncategorized

Ever gone searching for work without a CV in hand? You don’t see many successful businesses out there without a sign out the front either. In 2014 the personal resume

Ello and what’s all this then? The new social media platform set on killing Facebook

  2.10.2014   Uncategorized

Ello, there! You might remember some of the rather controversial things Facebook has been up to in recent times. Earlier this year Facebook was all over the news after it

Twitter tips for SMEs: tweet your business to the top

  1.10.2014   Blog Posts, Uncategorized

With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside Facebook, YouTube and LinkedIn. Big business

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

What mobile devices on Qantas and Virgin airlines means for marketing

  14.09.2014   Blog Posts, Uncategorized

Travelling by air will no longer leave Australians out of the loop. Upon accepting the giant role mobile devices play in our modern lives, Australian carriers Qantas and Virgin have

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.