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Over 10 brilliant ways to engage your audience

  26.10.2016   Blog Posts, Uncategorized

More than 10 ways to better engage YOUR audience. How BIG brand social media practices can be used by smaller ones in the pursuit of BIG results. We’ve been in the

Ugly social media comments: how to develop a PR crisis management plan that works

  26.06.2016   Blog Posts, Uncategorized

Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With over 13.6 million Facebook

Taxi Twitter backfire a lesson for business

  12.11.2015   Blog Posts, Uncategorized

Earlier this week, the Victorian Taxi Association launched a social media campaign asking people to tweet their “taxi story” using the YourTaxis hashtag. According to media reports, the response from

Are you trying to reach women in 2015? [INFOGRAPHIC]

  28.09.2015   Blog Posts, Uncategorized

Are women a major demographic in your target market and target audience? If you have answered yes to both questions so far, the following infographic created by our team will

Why Australians aren’t following brands on social media – and what you can do about it

  20.07.2015   Blog Posts, Uncategorized

Australians have embraced all facets of social media with open arms, after all 49% of us use it every day!  But, recent research has found only 11% are “very likely”

Australian businesses & social media [INFOGRAPHIC]

  8.07.2015   Blog Posts, Uncategorized

  In May, Sensis released its Social Media Report. The report features heaps of interesting statistics about how Australian individuals and businesses are using social media, when they’re using it

What’s the right social media platform for your industry sector?

  11.03.2015   Blog Posts, Uncategorized

It’s 2015 and it’s official: social media has exploded. We all know by now that social media offers both big and small business practically equal access to a gargantuan-sized audience.

Getting value out of your social media spend?

  11.03.2015   Blog Posts, Uncategorized

In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a number of social media platforms can

Twitter tips for SMEs: tweet your business to the top

  1.10.2014   Blog Posts, Uncategorized

With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside Facebook, YouTube and LinkedIn. Big business

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

What mobile devices on Qantas and Virgin airlines means for marketing

  14.09.2014   Blog Posts, Uncategorized

Travelling by air will no longer leave Australians out of the loop. Upon accepting the giant role mobile devices play in our modern lives, Australian carriers Qantas and Virgin have

Has your business made the great mobile migration?

  11.09.2014   Uncategorized

Did you know that, according to Google, the number mobile searches will surpass computer searches in the next year? While this statistic might surprise you, the great mobile migration has

Australians devote 52% of screen time to mobile devices

  12.08.2014   Uncategorized

Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.

3 effective social media tools for B2B and B2C that businesses often overlook

  11.08.2014   Uncategorized

Most online-savvy businesses today agree about the benefits of marketing their business on social media sites like Facebook, Twitter, Google+ and LinkedIn. But what about the less obvious platforms? It’s

Slicing the content pie: Tips for traffic hungry SMEs

  4.08.2014   Uncategorized

Content marketing is now a must for all business owners who want to boost their online presence, grab the best organic ranking and show they are engaged experts in their

Social shopping is coming: reports Facebook will introduce the BUY NOW button

  22.07.2014   Uncategorized

If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced #AmazonCart which has allowed its

Owned media channels the way of the future for all business marketing

  15.07.2014   Uncategorized

In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two thirds of marketers were shifting

World Cup social media – the best interactive measurement tools and more

  27.06.2014   Uncategorized

Here are some great interactive world cup social media measurement tools that you must check out or play with when you are supposed to be doing something else. Here are

#AmazonCart: Amazon & Twitter deliver even faster online shopping

  7.05.2014   Uncategorized

Online shopping and influencer marketing will break new ground this week with Twitter’s unveiling of #AmazonCart. In the competitive world of online shopping where it’s paramount to deliver access to

Google’s Hummingbird: What it means for your website ranking

  10.02.2014   Uncategorized

Towards the end of last year, Google marked its 15th birthday with the release of a new search algorithm called “Hummingbird”. It’s extremely likely that you won’t have even noticed

Extra! Extra! Read all about it (on social media)

  21.11.2013   Uncategorized

An increasing number of people from varying age groups are becoming increasingly reliant on social media as a direct source for the latest news and information. Roughly half of Facebook

Social media – are you using it to its full potential?

  28.10.2013   Uncategorized

Social media can open a range of different doors and opportunities for your business regardless of the field that you specialise in. The keyword in that sentence is that it

Less than one quarter of Australian businesses are using social media marketing. So, what’s the problem?

  19.09.2013   Uncategorized

The Australian Bureau of Statistics (ABS) recently reported that only 18.1% of Australian businesses have a social media presence. Yes, that’s right – the figure is less than a quarter

Young people aren’t the only ones on social media sites. Surprised?

  15.08.2013   Uncategorized

Social media uptake by business in Australia is still surprisingly low. In our last blog post, we reported that 44.6% (ABS) of Australian business do not have any form of

Don’t let your business fall behind

  29.07.2013   Uncategorized

You probably think that in this day and age anyone with an internet connection has some form of engagement online – especially businesses. However, Australian small businesses are still not

What does Facebook’s #hashtag implementation mean for you?

  17.06.2013   Uncategorized

You may have noticed something new on Facebook; Twitter and Instagram’s popular tracking feature has migrated to Facebook – but what’s the big deal? Hashtags mean you can follow any

Could you fit your resume into 140 characters?

  29.04.2013   Uncategorized

According to a recent article from Wall Street Journal Online, not only are job recruiters scouring Twitter to find potential employees, but job seekers are also turning to the social

End of year media and communications wrap-up

  12.12.2012   Blog Posts, Uncategorized

Over the past decade there has been a meteoric rise in the quality and availability of technological devices and as a result our digital economy is booming with new boundaries