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Thinking about your end of year message to clients? Here are our tips.

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Your end of year message is your final punch for the year, the message that will stick in customer’s heads as they enjoy the holiday break.  Deciding how you’re going to deliver this important message relies on knowing the best options for your business and client base.

Continuing your relationship with your customers through marketing like email is an effective and wide reaching strategy that is delivered into your customers’ inbox, still creating that one-on-one connection. However, the quality of your content, and the frequency of your updates can make it or break it.  That’s because 45.8% of recipient marketing emails end up as spam because of their too frequent messages[1], and 31.6% because of their irrelevant content[2].

So,  your end of year message needs to be one of relevance, and be unique enough not be drowned out by other marketing campaigns.

Here are some ideas to get you inspired:

  • You could send a wrap up message, summarising your achievements of the year, and including a plan for the future. This creates a sense of stability and growth in the eyes of existing and contacts, leading them to continue placing their loyalty in your products and services.
  • The key to grabbing a client’s attention is personalisation  That’s because 38% of customers attribute a good experience to personalisation[3].
  • Include plans that will benefit them in their continued support of your business.
  • Thanking your customers allows you to remind the them of their positive experiences with your goods and services, and also shows your gratitude.
  • Include times that you will be open or closed during the holiday period for your customers’ convenience.

Keeping your customers happy is important.  Recent reports indicate that 68% of businesses lost  clientele because they felt the business and its employees were indifferent to them[4]. Personalising your thank you messaging in relation to specific customers purchases adds another level to their engagement, and gives you the opportunity to market related products or services.

The focus of your end of year message is to remind customer that you are thinking of them in the holiday season, and to ensure that when they need a product or service they are thinking of you in turn!

[1] Return Path,. Frequency Matters: The Keys To Optimizing Email Send Frequency.. 1st ed. NY: Return Path, 2016. Web. 28 Nov. 2016.

[2] Return Path,. Frequency Matters: The Keys To Optimizing Email Send Frequency.. 1st ed. NY: Return Path, 2016. Web. 28 Nov. 2016.

[3] Cheek, A. (2015). Two Reasons To Say “Thanks” To Your Customers This Holiday Season. Available: http://www.excaliburgroup.biz/two-reasons-to-say-thanks-to-your-customers-this-holiday-season/. Last accessed 28th November 2016.

[4] follow up success. (2012). Surprising Statistics Showing Why Your Customers Stop Buying. Available: http://followupsuccess.com/2012/07/31/surprising-statistics-showing-why-your-customers-stop-buying/. Last accessed 28th November 2016.