Here are some great interactive world cup social media measurement tools that you must check out or play with when you are supposed to be doing something else.

Here are three of the best:

Twitter has put together a number time lapse interactive pages that show how people engage across the globe during a game – you can see the activity flashes as goals are scored. Check out the Germany v Portugal match – we urge you to click here to watch.

Facebook has put together a map of player popularity. It’s interesting to see that Ronaldo’s popularity far outweighs the other players.   In fact Australia ranks above average when it comes to Ronaldo and Rooney fans. Click on the link and check it out for yourself:

Google Doodles – We can’t go past the World Cup Google Doodles for the various games – check them out here.

If you know of any others please let us know.