Did you know that, according to Google, the number mobile searches will surpass computer searches in the next year?
While this statistic might surprise you, the great mobile migration has been happening for years now, and as mobile technology continues to evolve and improve, it’s becoming clearer that technophobic business owners may be left behind unless they switch on to mobile now.
In this post, we’ll convince even the most cynical business owner that mobile marketing is not daunting at all – in fact, it’s a necessity. Here’s why:
- Mobile-commerce sales are set to reach $100 billion by the end of this year. If you have an online store it’s essential to ensure your customers can quickly and easily make purchases on their mobile device. If your website doesn’t automatically adapt to mobile browsers, think about getting a responsive website theme or even creating a separate mobile website -there is a free option using Duda Mobile.
- Invest in an app. According to a recent article, 85% of mobile users feel more at ease with apps than mobile websites. If you’re worried about the cost, you might be surprised – they can be cheaper than you think to develop and could earn you lots in the long run.
- Connect with your mobile audience in a more subtle way. The 2nd, 3rd and 5th top mobile activities are checking email, searches and social media, respectively. If you’re unable to afford making an app or a mobile-friendly website, email marketing, SEM and social media marketing might be the way to go.
- Teenagers and hipsters aren’t the only mobile social media aficionados. The 55-64 age group is the fastest growing demographic on Twitter, and on Facebook and for Google+ it’s the 45-54 group. This is great news for B2B marketers because the median age of business owners in Australia is 47.
A new report from Roy Morgan found that 48% of Australian households have at least one tablet. Australians are also devoting 52% of screen time to mobile devices. That means if business owners aren’t mobile friendly they could be missing out on a large pool of potential clients.
At Infodec Communications, we understand that the fast moving digital marketing world can seem overwhelming. Our aim is to make it as easy as possible.
Contact us today to see what we can do for you and your business. Also, don’t forget to check out our latest infographic below that highlights the growth in mobile devices.
