Listicles- What are they and how can they help your business?
A listicle, much like a cavoodle or jazzercise, conjures up notions of fun and frivolity. A portmanteau derived from the ...
Ugly social media comments: how to develop a PR crisis management plan that works
Social media is one of the most powerful, if not the most powerful way to interact and engage with current ...
#stonersloth – Any publicity is good publicity, right? …………well maybe not.
Companies, individuals and Governments spend plenty of money and time putting together ideas and hiring professionals to get their messaging ...
How does your email ‘open’ rate compare to similar businesses?
Despite rumours of an impending demise, email is still an effective and engaging way for small businesses to connect with ...
Facebook local awareness ads to give SMEs more bang for their advertising buck
You know that feeling of being digitally stalked on Facebook when ads appear in your feed based on a recent ...
Taxi Twitter backfire a lesson for business
Earlier this week, the Victorian Taxi Association launched a social media campaign asking people to tweet their “taxi story” using ...
Facebook’s new ‘See First’ and ‘Discover New Pages’ updates: What do they mean for business marketing?
Facebook has released a new button that aims to change the way posts appear in your News Feed. The app ...
Tips to check whether your PR idea is newsworthy
At Infodec Communications, we work with a wide variety of clients on PR pitches. In this blog post, we will ...
6 easy ways to boost your Facebook following
At Infodec Communications, we’ve managed Facebook pages for every business you could think of, from local politicians to pest control ...
3 cost-effective marketing tips for small business
With internet users now spending twice as much time online when compared to 2005, getting your business into shape with ...
How the ATO got creative with BuzzFeed
In December last year we had a look at the rise of a little thing called sponsored content. Heard of ...
5 things only marketers will tell you about e-newsletters
E-newsletters drive traffic to your website, right? Not necessarily. It’s not as easy as it used to be to get ...