It’s now a given that customers do online research before they buy and, according to a consumer content report on influence in the digital age, 86 percent of consumers says
Strategy is more than just an efficient plan of action, it is a cohesive plan deliberately designed to bring about a desired future. In communications, the ability to provide an
While many might think that the issues raised in the recently released Australian Competition & Consumer Commission (ACCC) preliminary report of the Digital Platforms Inquiry are directly related to a
Think about the last time you bought a product or hired a service. Chances are that you researched a range of providers beforehand and eventually selected the business that had
In everything humans do, stories are essential.
It’s no secret that people love their mobile phones.
A whopping 87 per cent of all Australians access the internet every day. The vast majority of these people use Google as their designated search engine; over 90 per cent
It’s important to regularly update the content on your website. Though it can be time-consuming, adding fresh content on a regular basis holds many benefits. Here are our top seven
Social media is a wonderful tool for business owners. It allows you to advertise, share content and information, as well as providing a two-way conversation with consumers and customers. Yet
“OK Google, how do I account for voice searches in my digital content?” Voice internet searching is becoming increasingly common. Virtual assistants like Apple’s Siri, Google Home, Microsoft’s Cortana and
Getting your content seen or heard can prove a big challenge, irrespective of its quality. There’s such a surplus of content that yours can easily be buried in the avalanche.
While most focus on making strong impressions in person, many business owners and professionals neglect their online presence. Given that 80% of prospective employers trawl through internet archives before an
How often have you sat down to share your thoughts about your business and expertise, only to be disheartened when the content doesn’t come out as engaging as it sounded
Facebook founder, Mark Zuckerberg has announced that Facebook has changed their News Feed algorithm again – and it’s not good news for businesses. The latest update will prioritise posts from
Email marketing has become one of the most essential advertising techniques for modern businesses. Put simply, businesses promote themselves to current and potential customers through direct email messaging. The main
Instagram is so much more than just a platform for sharing selfies and snaps of your smashed avocado toast – it’s a brilliant marketing tool that every business should be
Facebook is so much more than just a social networking site. For businesses, it can be an extremely potent promotion tool. Statistics reveal that around 95% of Australians have a
Linked in is the premier networking site for professionals. It has over 187 million users worldwide and is one of the most effective sites for building business to business relationships.
We are now living in an almost completely digital age. For small business owners, this means social media has become not only a place for updates, but a fully-fledged marketing
Facebook has implemented a trial concept of splitting user’s news feeds into two different algorithms: separating personal posts from friends and commercial news. The move has reportedly been decided on
Back in 1979, The Buggles proclaimed through song that video had killed the radio star. While it didn’t turn out to be entirely true, with radio still continuing on as
Have you set up a Facebook page for yourself or your business, but aren’t sure about the next steps? We’ve helped many of our clients set up and optimise their
In today’s social media climate especially, it’s clear that business thrives on regular client engagement. With so many different options as to what the best way to engage is, many
Earlier this month, we attended the Digital Marketing Down Under conference, a one-day event that hosted three speakers from Digital Marketer to help educate digital marketers on the current trends
If you’re wondering why you’re not increasing your sales or site traffic, then we’re about to solve your problem. Does your brand or company have a personality? Why should you
A new year means new trends in the world of Content Marketing. Recognising these trends and understanding them will separate your content from the overwhelming mass of content this is
Your end of year message is your final punch for the year, the message that will stick in customer’s heads as they enjoy the holiday break. Deciding how you’re going
A listicle, much like a cavoodle or jazzercise, conjures up notions of fun and frivolity. A portmanteau derived from the terms ‘list’ and ‘article’, listicles have reached saturation point thanks