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Paid news: is sponsored content advertising or a news story?

  10.12.2014   Blog Posts, Uncategorized

How much of the news you consume is paid content? If you have no idea, don’t worry – the vast majority of us are in the dark too. The Financial

Latest Australian communications trends you should know about

The Australian Communications and Media Authority (ACMA) has released some pretty interesting research that highlights Australians are using communications technology like never before. The ACMA’s report, released in late November,

Communicating with Millennials: The Do’s and Don’ts you must know according to a 15 year old

  27.11.2014   Blog Posts, Uncategorized

By Rachel Johnston Talking to a brick wall. A few years ago a study showed that media companies were spending over $100 billion on ads targeted at younger generations.  After

5 tips to harness the power of SlideShare and boost your marketing potency

  14.11.2014   Blog Posts, Uncategorized

SlideShare is often overshadowed by its cousins Facebook, LinkedIn and YouTube. The fact of the matter is that, although SlideShare may not be on everybody’s lips, traffic talks and SlideShare

Twitter tips for SMEs: tweet your business to the top

  1.10.2014   Blog Posts, Uncategorized

With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside Facebook, YouTube and LinkedIn. Big business

5 stone-faced lies you believe about content marketing

  16.09.2014   Blog Posts, Uncategorized

The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain

What mobile devices on Qantas and Virgin airlines means for marketing

  14.09.2014   Blog Posts, Uncategorized

Travelling by air will no longer leave Australians out of the loop. Upon accepting the giant role mobile devices play in our modern lives, Australian carriers Qantas and Virgin have

Facebook’s change to online promotions a positive move for Australian businesses

  2.09.2013   Blog Posts, Uncategorized

We often work with businesses that want to incorporate competitions into their marketing and communications plans. So, it’s both interesting and encouraging that Facebook has changed their rules for competitions

The importance of being polished, professional and engaging in person and online

  16.08.2013   Blog Posts, Uncategorized

Many small business owners focus their marketing efforts on networking.  After all, it can be a really cost effective form of marketing and it’s also great for your mental health,

End of year media and communications wrap-up

  12.12.2012   Blog Posts, Uncategorized

Over the past decade there has been a meteoric rise in the quality and availability of technological devices and as a result our digital economy is booming with new boundaries

Australia’s increasing online presence [INFOGRAPHIC]

  16.11.2012   Blog Posts, Uncategorized

Just about everything is moving online these days, and so is Australia. As our online presence grows, so does Australia’s digital economy. Nearly three-quarters of adults in our country claim

Elevator pitches needs to be more than just about you

  19.05.2012   Blog Posts, Uncategorized

Most small business owners spend a fair amount of time on the networking circuit.  Sometimes networking events involve talking with individuals, a group of people or sitting next to someone