A new year means new trends in the world of Content Marketing. Recognising these trends and understanding them will separate your content from the … [Read more...] about 8 content marketing trends for 2017 that you need to know
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Your end of year message is your final punch for the year, the message that will stick in customer’s heads as they enjoy the holiday break. Deciding … [Read more...] about Thinking about your end of year message to clients? Here are our tips.
A listicle, much like a cavoodle or jazzercise, conjures up notions of fun and frivolity. A portmanteau derived from the terms ‘list’ and ‘article’, … [Read more...] about Listicles- What are they and how can they help your business?
Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With … [Read more...] about Ugly social media comments: how to develop a PR crisis management plan that works
Contrary to some reports, the brochure is not dead! Recently, I visited a new client who was interested in upgrading their website. In the reception … [Read more...] about Dont ‘diss’ the brochure
Companies, individuals and Governments spend plenty of money and time putting together ideas and hiring professionals to get their messaging right. … [Read more...] about #stonersloth – Any publicity is good publicity, right? …………well maybe not.
Despite rumours of an impending demise, email is still an effective and engaging way for small businesses to connect with their customers and also … [Read more...] about How does your email ‘open’ rate compare to similar businesses?
You know that feeling of being digitally stalked on Facebook when ads appear in your feed based on a recent online search? Well brace yourself, … [Read more...] about Facebook local awareness ads to give SMEs more bang for their advertising buck
Earlier this week, the Victorian Taxi Association launched a social media campaign asking people to tweet their “taxi story” using the YourTaxis … [Read more...] about Taxi Twitter backfire a lesson for business
Facebook has released a new button that aims to change the way posts appear in your News Feed. The app update is only available for iOS phones at … [Read more...] about Facebook’s new ‘See First’ and ‘Discover New Pages’ updates: What do they mean for business marketing?
At Infodec Communications, we work with a wide variety of clients on PR pitches. In this blog post, we will share some of our insights for you to … [Read more...] about Tips to check whether your PR idea is newsworthy
At Infodec Communications, we’ve managed Facebook pages for every business you could think of, from local politicians to pest control companies. You … [Read more...] about 6 easy ways to boost your Facebook following