Did you know that, according to Google, the number mobile searches will surpass computer searches in the next year? While this statistic might … [Read more...] about Has your business made the great mobile migration?
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We’ve spoken before about how relevance is essential to engaging that target audience and keeping them engaged with your content. If you haven’t … [Read more...] about Content marketing: spring into action with the change in season
The Germans may have walked away with this year’s FIFA World Cup, but the real winners of the international tournament were the … [Read more...] about YouTube scores BIG at the World Cup 2014
Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough. With … [Read more...] about Australians devote 52% of screen time to mobile devices
Most online-savvy businesses today agree about the benefits of marketing their business on social media sites like Facebook, Twitter, Google+ and … [Read more...] about 3 effective social media tools for B2B and B2C that businesses often overlook
The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or … [Read more...] about Are you taking advantage of new PR opportunities?
Content marketing is now a must for all business owners who want to boost their online presence, grab the best organic ranking and show they are … [Read more...] about Slicing the content pie: Tips for traffic hungry SMEs
If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced … [Read more...] about Social shopping is coming: reports Facebook will introduce the BUY NOW button
Over the past several years the public attitude towards the chiropractic sector and the legitimacy of the health benefits it can deliver has resulted … [Read more...] about Effective email marketing tips for chiropractors
In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two … [Read more...] about Owned media channels the way of the future for all business marketing
LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn. Over 150 different … [Read more...] about The importance of being LinkedIn: build your Company Page right
Years ago copywriters worked for advertising agencies like the one featured in the hit TV series Mad Men. They worked on branding and advertising … [Read more...] about Thinking of hiring a copywriter? Questions you should ask.