Did you know that there are 3 billion active email accounts which is more than the amount of active Facebook and Twitter accounts combined? Companies … [Read more...] about Email marketing tips to improve open rates
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Creative industries employ 6.2% of the total Australian workforce – that’s over 600,000 people, up 19% from 2006. While it may not sound like a lot, … [Read more...] about Creative industries in the Australian workforce
The Australian Marketing Institute (AMI) has just released its 2014 Senior Marketer Monitor. The report, which surveyed over 260 marketers has found … [Read more...] about Content Marketing Budgets on the Rise in Australia
Australians of all ages love their technology. In fact, we have some of the highest rates of technology penetration in the world. So it comes as … [Read more...] about Australia’s love of multi-screen content viewing a huge opportunity for SMEs [INFOGRAPHIC]
Here's an interesting chart from Comscore analysing how Australians spent their time online in 2013 that says it all. If you condensed a month's … [Read more...] about Online Aussies: how we spend our time on the internet
Towards the end of last year, Google marked its 15th birthday with the release of a new search algorithm called “Hummingbird”. It’s extremely likely … [Read more...] about Google’s Hummingbird: What it means for your website ranking
It might be difficult to believe, but Facebook is rapidly approaching its 10th birthday. Far from slowing down, Facebook Creative Labs have developed … [Read more...] about Facebook’s new Paper app and what it means for you
A new report from the Australian Communications and Media Authority (ACMA) Australian SMEs in the digital economy highlights that while SMEs lag … [Read more...] about Communications needs are being increasingly outsourced by SMEs, new ACMA report shows
British author and poet Rudyard Kipling wrote long ago that ‘If history were taught in the form of stories, it would never be forgotten.’ That’s … [Read more...] about Rudyard Kipling, storytelling and content marketing in 2014 [INFOGRAPHIC]
There's no denying that New Years Resolutions are often hard to maintain. But, as a business owner, we believe that the perfect New Year's resolution … [Read more...] about What’s your New Year’s communications resolution?
Australia has one of the largest smartphone penetration rates in the world - more than 65% of us own one, and 77% of those don't leave home without … [Read more...] about Apps – why Aussies love them
An increasing number of people from varying age groups are becoming increasingly reliant on social media as a direct source for the latest news and … [Read more...] about Extra! Extra! Read all about it (on social media)