In the United Kingdom B2B sales, sport & leisure and charity have the highest email marketing open rates. In the US it's education, consumer … [Read more...] about Australia leads US & UK in email marketing open rates but there is room for improvement
Uncategorized
Social media can open a range of different doors and opportunities for your business regardless of the field that you specialise in. The keyword in … [Read more...] about Social media – are you using it to its full potential?
A new report from the Australian Bureau of Statistics found that in the three months to June 2013, Australians downloaded almost 20,000 terabytes of … [Read more...] about Optimising your content for mobile
Often it's difficult to think of what to post on your business' Facebook page - that's why we decided to help make it easier for you. Recently, … [Read more...] about Creating shareable content
The Australian Bureau of Statistics (ABS) recently reported that only 18.1% of Australian businesses have a social media presence. Yes, that's right … [Read more...] about Less than one quarter of Australian businesses are using social media marketing. So, what’s the problem?
It's never been the easiest task to get your mailing list subscribers to actually open and read your emails, but recent changes to Gmail mean that … [Read more...] about Gmail’s new layout and what it means for email newsletters
Many small business owners focus their marketing efforts on networking. After all, it can be a really cost effective form of marketing and it's also … [Read more...] about The importance of being polished, professional and engaging in person and online
Most of you have heard about Instagram. Those who don't use it probably think it's solely for selfie-taking teenagers and budding photographers. … [Read more...] about Using Instagram to promote your business – our top tips
Social media uptake by business in Australia is still surprisingly low. In our last blog post, we reported that 44.6% (ABS) of Australian business do … [Read more...] about Young people aren’t the only ones on social media sites. Surprised?
You probably think that in this day and age anyone with an internet connection has some form of engagement online - especially businesses. However, … [Read more...] about Don’t let your business fall behind
You may have noticed something new on Facebook; Twitter and Instagram's popular tracking feature has migrated to Facebook - but what's the big … [Read more...] about What does Facebook’s #hashtag implementation mean for you?
Infodec Communications recently compiled ASTRA's International Media Trends Report for the second quarter of 2013. The report highlights distribution … [Read more...] about International Media Trends Report Q2 2013