An exciting new trend is taking off at the moment where organisations are becoming storytellers in order to boost customer engagement. Both Pepsi and … [Read more...] about Corporate storytelling
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According to a recent article from Wall Street Journal Online, not only are job recruiters scouring Twitter to find potential employees, but job … [Read more...] about Could you fit your resume into 140 characters?
A study by GlobalWebIndex has shown that as of March 2013, people worldwide are spending more time engaged with online media than offline media. On … [Read more...] about Traditional offline media dominated by digital channels [INFOGRAPHIC]
LinkedIn is now one of the most popular ways for people to find out more about you and your company and also to keep track of what you are up to. For … [Read more...] about LinkedIn hits 200 million users
Some corporations are turning their backs on traditional media and becoming media companies themselves. It's easy to see that self-generated and … [Read more...] about “Brand Journalism”: Corporations seizing control of their own news
Every year innovators in the technology sector look forward to the Consumer Electronics Show (CES) and the amazing and sometimes funny new products … [Read more...] about So, whats new at this year’s CES?
The Australian Communications and Media Authority (ACMA) recently published their report, Online video content services in Australia, outlining the … [Read more...] about Online video content services in Australia
You may have heard the word infographic thrown around in the digital domain lately, but what exactly is an infographic? And why should you care? An … [Read more...] about Infodec’s low-down on Infographics
Since its launch in May 2003, LinkedIn has attracted 175 million members (around 3 million of those are Australian), with an increase of about 170,000 … [Read more...] about Is your professional profile on LinkedIn making you look unprofessional?
Last week I attended Screen Australia's launch of their report What to Watch? Audience motivation in a multi-screen world. While the report is an … [Read more...] about Changing motivations in a multi-screen world – a consumer lesson for all business?
Most small business owners spend a fair amount of time on the networking circuit. Sometimes networking events involve talking with individuals, a … [Read more...] about Elevator pitches needs to be more than just about you
The final report from the Convergence Review Committee was released Tuesday 1 May containing 31 recommendations. The report contains a number of … [Read more...] about Final Convergence Review Report released