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Content Marketing Budgets on the Rise in Australia

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The Australian Marketing Institute (AMI) has just released its 2014 Senior Marketer Monitor. The report, which surveyed over 260 marketers has found some exciting trends for the year ahead in content marketing.

Here are a few stats:

  • Overall marketing budgets are expected to rise by 3.4% this year
  • 49% of respondents say they plan to do more content marketing in 2014
  • 63% expect to spend more on social media (compared to 77% in 2011)
  • 52% plan on spending more on online advertising (down from 64% in 2011)
  • After a high of 43% in 2010, only 18% expect to spend more on viral marketing
  • 26% intend on increasing mobile marketing, down from 46% in 2011

While digital marketing is slowing, traditional media outlets such as TV and radio has stabilised (and in some cases increased) after several years of decline.

For more information about content marketing, click here.