An exciting new trend is taking off at the moment where organisations are becoming storytellers in order to boost customer engagement.
Both Pepsi and Nissan are producing videos online to tell stories rather than just showing off their products. It’s a smart, subtle and compelling way to approach marketing. According to ads marketing director of YouTube, Tara Walpert Levy, “Today’s two-way, social-enabled platforms give tremendous opportunity to brands to steer the conversation”.
Pepsi recently released their “Test Drive” video and within only 4 weeks it garnered 33.6 million views and was shared 2.4 million times on Facebook, with the name “Pepsi” mentioned only once. This is huge viral exposure and more organisations, both large and small, should be taking advantage of the new trend.
Warc reported that Nissan’s social media director, Chad Jacoby said the aim is to avoid trying too hard to be clever, cute or thrilling, especially considering that YouTube’s main audience is made up of under-35s, and they “value authenticity”.
Viral video marketing is definitely proving to be an almost essential part of many companies’ advertising campaign strategy. It’s a great way to showcase products in an accessible and entertaining way while still boosting your organisation’s exposure.
If you would like to find out how to tell your story in an interesting and compelling way contact Infodec Communications.