Creative industries in the Australian workforce

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Creative industries employ 6.2% of the total Australian workforce – that’s over 600,000 people, up 19% from 2006.

While it may not sound like a lot, creative industries are responsible for contributing more than $45 billion to the Australian economy – even more than agriculture and utilities.

So, what are these “creative industries”? You may be part of one and not even know it.

  • Advertising and marketing
  • Architecture
  • Design and visual arts
  • Film, television & radio
  • Music and performing arts
  • Software development and interactive content
  • Writing, publishing and print media

Advertising and marketing alone employs 37% of people in creative industries and 1.7% of the total Australian workforce. In addition, 5.7% of Australian businesses are in creative industries, and 98% of these employ less than 20 people.

Software development and interactive content is the fastest growing creative industry, with an increase of over 36,000 employees between 2006 and 2011. Writing, publishing and print media, however, saw a decline of 3,215 in the same period.

As Australia and its workforce continue to move online, other businesses must do the same, regardless of what industry they are in. Talk to us today to discuss what can be done for your business.