Facebook founder, Mark Zuckerberg has announced that Facebook has changed their News Feed algorithm again – and it’s not good news for businesses.
The latest update will prioritise posts from users’ friends and private groups, while almost completely weeding out content from businesses, media organisations and brands. Given that organic content has only averaged a 3 to 5 per cent reach of a page’s total followers in recent years, the changes will effectively make it redundant.
What does this mean for the future of businesses on Facebook?
Well, if you’re to find any success on the platform, you’ll need to have an advertising budget in place. The News Feed updates won’t affect the visibility of promotional posts – making paid content the only way to be seen by your audience on Facebook.
Although it might seem steep to have to fork out for something that was once free, it’s important to remember that, for businesses, Facebook is a marketing tool rather than a social network. Its size and diversity make it an ideal place to promote a business, so having a Facebook advertising budget should be seen as an absolutely necessary investment.
Successfully promoting content is not as easy as it sounds
However, it’s not as simple as promoting your posts and waiting for the customers to roll in. Facebook advertising is an art – you need to frequently create high-value content, ensure your advertisements are entertaining and educational, schedule posting times, make sense of analytics and know which posts to boost. It can be laborious and confusing.
Engage an expert for excellent returns
Luckily, there are specialists who can tend to all of this for you. Here at Infodec Communications, we continually produce outstanding Facebook advertising results for all of our clients, working hand-in-hand to achieve and surpass their expectations. If you want to begin maximising your business’ Facebook exposure amid the News Feed changes, contact us today.