You may have heard the word infographic thrown around in the digital domain lately, but what exactly is an infographic? And why should you care?
An infographic is a digital visual representation of information or data. They are easy for your clients and yourself to understand as well as being a short and attention grabbing method of translating important information.
They are very versatile as almost any piece of information can be translated through them. You are also able to easily link relevant pictures to the information to grab the attention of consumers or colleagues.
Although infographics may seem like an effective business tool, for them to work correctly you need to understand how to use them properly. There are many people who dislike infographics, Rob Dyson from the “I Hate Infographics” Pinterest site thinks that they are biased and inaccurate or “fuzzy math”. But I disagree.
To ensure your infographics are effective ask yourself the following questions:
- Are you using information that is true and accurate?
- Do your pictures and colours all follow the same theme?
- Does your infographic link to your LinkedIn, Twitter, Pinterest and Facebook page?
And once you have ticked all those boxes the most important thing to do is promote it!
There are six different types of design templates to choose from when creating your infographics such as; single chart, timeline or mixed charts. The most effective one to implement is the single chart as it does not look messy and people are able to easily decipher the information. According to blogging site AnsonAlex.com, 90% of information transmitted to the brain is visual and publishers that use infographics grow in online traffic an average of 12% more than those who do not use them.
Overall infographics are an easy and effective (if used correctly) way of communicating data to colleagues and consumers in simple language. They can be used by any business.