How often have you sat down to share your thoughts about your business and expertise, only to be disheartened when the content doesn’t come out as engaging as it sounded in your head?
As a communications company that works with a wide variety of clients we know what it takes to keep your audience’s attention.
Whether your content will appear in digital format or hard copy, outlined below are 5 key factors that we consider important.
1. Who are you appealing to?
Putting your audience first is key to developing your tone. B2B audiences will have different expectations when compared to a B2C audience. Review what your competitors are doing and then think about how you will go about setting yourself apart. Consider the image that you want to reflect who you are and what you do in a unique way.
2. Use simplified text
We think it’s important to write the way you would talk – if you wouldn’t use a word in your everyday life, don’t write it! You don’t want readers having to scramble for the dictionary just to decode a blog post.
Writing conversationally, means you’ll be able to better connect with your audience and get your point across clearly.
3. Apply some vigour
Simplifying writing doesn’t mean it should be monotone and boring. Who wants to listen to a robot? Writing with enthusiasm will ensure readers are more engaged and interested in what you have to say.
You can make your writing style more interesting in a number of ways: declarative statements, humour, altering your sentence length and rhythm, well-timed exclamation marks and asking questions of the audience. But, at the end of the day, if you choose a topic you understand and feel strongly about, your passion and knowledge will shine through – so stick to your strengths.
When you think about content, who do you envisage reading your words? A simple mistake many of us make is writing to a faceless crowd. This results in uninspired, generalised copy that leaves readers underwhelmed and uninterested.
Instead, be direct. Imagine you’re explaining the topic to a friend through a one-on-one chat. Show emotion. Ask questions. Be warm and welcoming in your tone.
It’s a small change, but it makes a world of difference.
5. Engage an expert
… You can always have someone else do it for you!
Our specialty is helping businesses just like you with content writing and marketing needs. Not only do we attract a large audience for our clients through brilliant content, but we also create engagements: the ultimate purpose of writing as a business.
So, what are you waiting for? Contact us today and let’s get started on producing amazing content for your business!