The power of case studies in marketing

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Think about the last time you bought a product or hired a service. Chances are that you researched a range of providers beforehand and eventually selected the business that had the best testimonials, social media comments, reviews or feedback around their product or service.

These are all forms of case studies – the most important marketing aspect of business when it comes to gaining new clients and obtaining reputable credibility.

In a world full of scams, quality case studies go a long way to putting customers at ease and earning their trust. How do you implement case studies into your business content? It’s simple – and the steps below have the answer.

          1. Ask your clients if they’ll give you a case study

Like anything in life, you won’t receive if you don’t enquire. To get some positive testimonials about your business off the bat, simply ask your clients.

Provided you ask in a professional and polite manner, any client that you have a solid relationship with and frequently provided high quality service to would likely be more than happy to endorse your business.

          2. Dedicate a section of your website to case studies

Once you have your case studies, it’s important to maximise their visibility. Having them displayed on your website is a great approach.

As you’ll see on our website we have an in-depth case study page. The structure of these case studies is paramount. It’s important to outline the initial challenges the business you worked with was facing. Next, detail the strategy undertaken to overcome these hurdles. Finally, show the result of your work – a successful outcome.

As well as adding a dedicated thorough case study page on your website, it’s a good idea to display testimonials on your home page. Glowing quotes from various people you’ve worked with add integrity to your business straight away.

Here are examples of some of the best case studies out there.

          3. Work case studies into your content

Working case studies into your content, like blog posts, is a great way to promote your business. The key in this regard is to make it inconspicuous. Don’t centre the blog post on the case study and your business.

Find a relevant topic to your industry, provide your insights on it, and utilise one of your case studies to prove your point.

          4. Incorporate case studies on social media

Sharing links to content featuring your case studies on social media is a great way to increase their visibility. Like the content itself, don’t make it blatantly obvious in your Tweet, Facebook post or Instagram snap that all you are posting is a case study. People simply won’t be interested.

Choose a headline and description that instead appeals to a wide group of people, enticing them to view the link.

It’s also great practice to tag the client involved in the content in your post. This way, they will be notified about the post and more than likely share it to their own followers. Subsequently, a whole new group of people will be exposed to your business.

If you would like some help developing some engaging case studies for your business, get in touch and we can interview your clients and write up appealing case studies that will help you grow your business. Get in touch today.