Infodec produced articles providing useful information about dogs and cats for pet owners, accompanied by social media development and creation of infographics. Bow Wow Meow Pet Insurance
STRATEGY
Infodec Communications was engaged by Bow Wow Meow, voted Australia’s No. 1 pet insurance provider, to research and develop a large amount of web content for the improved exposure and ongoing promotion of the brand.
Bow Wow Meow personnel worked closely with the Infodec team and discussed their objectives. These included providing the content that would best engage and inspire consumers. Their aim was not only to provide quality pet insurance, but to position Bow Wow Meow as a centre for pet knowledge and discussion of animal care issues. Consultation between Infodec and the client’s SEO specialist provided research and an in-depth analysis of the brand’s targeted audience. This information was added to a robust marketing plan that was based on thorough market research and proven content marketing experience.
RESULTS
Infodec worked on creating a vast amount of engaging content for publication across a number of channels, including in-depth profiles on pet breed, condition and disease, as well as informative blogs (reviews, product profiles and tips and tricks articles) for the website. Several infographics were developed, along with a variety of social media material for Facebook and Twitter to increase engagement on all platforms.
The partnership between Infodec and Bow Wow Meow has resulted in 85 dog breed profiles, 19 cat breed profiles, 23 disease profiles, 8 infographics and 19 informative blogs. This has driven more traffic to the website and improved consumer engagement with the website’s content, allowing both prospective and existing customers to receive informative and entertaining successful social media posts.
