Working with an inclusive NFP to raise its profile using marketing and PR. Securing media coverage, tenders, grants and corporate funding.
STRATEGY
Wheelchair Rugby League commissioned Infodec Communications to create a funding, marketing and promotional strategy that would boost participation in this inclusive sport and raise public awareness levels, especially in the disability sector. As part of the agreed strategy, Infodec Communications was tasked with a special promotion of Wheelchair Rugby League, a Festival of Football celebrating the 2018 International Day of People with Disability.
Wheelchair Rugby League has worked with Infodec Communications for several years, helping to grow the organisation across Australia and provide opportunities for people with disability and their families. WRL has benefited from Infodec’s creative, cost-effective digital solutions and from Joanne Ryan’s strong media contacts to secure corporate sponsors, liaise with the press, NRL, NSWRL, IDPwD staff and government ministers, and raise the sport’s profile on Social Media.
The day involved a Come and Try event for local schools and the general public, during which they could participate in drills and learn from WRL players how participation had assisted in their rehabilitation and ongoing health and personal development. In addition to the competition, the day featuring a round robin tournament, finals and an awards presentation.
RESULTS
Infodec Communications utilised cost-efficient digital communication tools including Facebook and video to promote the event several months in advance.
Infodec Communications liaised with the National Rugby League, NSW Rugby League and ambassadors James Tamou and Brett Kimmorley and arranged for their involvement on the day as well as pre- and post-event promotion through NRL channels.
Infodec was also responsible for liaising with the IDPwD team to secure funding and promote the festival through IDPwD.
The IDPwD festival had many positive outcomes for Wheelchair Rugby League:
- It received funding.
- Wheelchair Rugby League Ambassadors Brett Kimmorley and James Tamou attended the games and took part in the awards ceremony, as well as promotions.
- Gerrard Gosens OAM, the IDPwD 2018 Patron and a former paralympian, addressed the audience, speaking about the benefits of teamwork in building resilience and trust, and he presented the Recognition Award trophy.
- A videographer captured images of the day. Insights into the benefits of the sport were portrayed through player interviews that were part of the showreel produced from the day.
- The event was featured in the ‘What’s the Buzz’ column in the Sunday Telegraph, in the Daily Telegraph, on Radio 2GB and through digital and social media channels.
