Leading Marketing Agency Sydney
Infodec Communications is an experienced, professional and innovative marketing agency in Sydney. We provide our customers with cost-effective and creative marketing strategies and content to help them achieve the results they want. The team at Infodec Communications has worked with a variety of clients including large and small businesses, groups and government agencies and provided them with strategic marketing services.
First impressions count! In this digital age, it is often emails and websites that take precedence, but corporate materials, such as leave-behind flyers, brochures, tradeshow materials, presentation folders and direct mail business letters can still pack a punch.
Retailers spend $2.7 billion on commercial print each year, for good reason. A Nielsen consumer survey report on advertising found that catalogues and flyers have the highest impact on people’s buying decisions. https://www.snap.com.au/blog/research-shows-print-advertising-is-more-effective-than-online, and that includes everyone from millennials to seniors.
Company Profiles & Annual Reports
A Company Profile or ‘Capability Statement’ showcases who you are and what you do for promotional and advertising purposes. Its visual appeal can be enhanced with logos, images and diagrams. Infodec can help you prepare a well written Company Profile or ‘Capability Statement’ that will show your prospective customers that you have the experience, expertise and capacity to serve their needs. The profile can be updated and tailored to different projects, especially tender applications, highlighting company capabilities that are pertinent to the contract.
Clients and Results:
We have written guidelines on producing company profiles for the Office of the Small Business Commissioner NSW and produced company profiles for clients such as ASTRA Subscription Media Australia and Hanrob Pet Hotels.
White Papers and Case Studies
Case studies and white papers are two of the most powerful and sought-after types of content and we have the expertise to research, write and produce them.
Case studies are shorter pieces that explain how a particular company or service has helped customers in the real world, featuring extended testimonials.
In marketing, white papers are long-form documents that provide in-depth helpful content on a specific topic. They are intended to raise the profile of a business in search engine results, but go about this by sharing new research findings, plus tips and recommendations on a particular issue that will be of interest and benefit to readers. White papers use selected facts and logical arguments that favour your product, but do not specifically promote your product. White papers can cover complex technical issues with images and diagrams.
‘Thought leadership’ white papers and op-ed pieces form part of a strategy to establish yourself as an expert in your field or improve your company’s standing through consistently producing content that leads a conversation and challenges, helps or connects with customers.
Clients and Results:
We have written white papers for Sleepkeeper, Stirling Financial and Stable Research; and produced case studies for Rise Local, Curran Plumbing, Realise Business and Fin Care Accounting & Planning.
Copywriting
Infodec’s copywriters will put together creative and professional marketing materials that will firmly establish your company’s credibility, generate interest and foster brand recognition – allowing you to truly stand out from your competitors.
Clients and Results:
Infodec’s clients include trades, small business and medium sized businesses, industry groups, law firms, accountants and health professionals. You can review a number of our projects via our results page.
Brochure & Flyer Content
Printed marketing materials aren’t passe, it is just getting harder to find communications professionals with print-savvy skills.
Retailers spend $2.7 billion on commercial print each year, for good reason. A Nielsen consumer survey report on advertising found that catalogues and flyers have the highest impact on people’s buying decisions. https://www.snap.com.au/blog/research-shows-print-advertising-is-more-effective-than-online, and that includes everyone from millennials to seniors.
Brochures, catalogues and leaflets have a great return on investment when reaching customers, offering one-on-one communication that they can read at their leisure, without competing noise. Consumers see your brochure or leaflet as a standalone, rather than amongst a visual barrage of competitors’ ads or marketing efforts. Research shows, for example, that 60% of Australians aged over 14 have read a retail catalogue within the last seven days. Infodec can create content, develop print marketing collateral and advise on distribution strategies that reap the greatest rewards.
Clients and Results:
Our clients include trades, small businesses and medium sized businesses, industry groups and law firms, such as Curran Plumbing, McLennan Steege Smith, Central Sydney Collaborative Forum and Realise Business.
Marketing Plans
A sound marketing plan should underpin your organisation’s spend on marketing collateral. Infodec Communication’s knowledge of the print and digital landscapes enables us to devise comprehensive marketing plans that meet the needs of individual businesses. Our services can supplement the skills base of smaller companies that are time-poor and unable to support a full-time marketing department.
Looking for result oriented marketing services? Contact the leading marketing agency in Sydney to help achieve your goals!