Social media can open a range of different doors and opportunities for your business regardless of the field that you specialise in.
The keyword in that sentence is that it “can”. What a lot of people seem to have trouble with is using these social media sites, such as Facebook, Twitter and Instagram to their full potential.
It’s not as easy as people think because millions of different brands are utilising these social media sites in competition against each other to gain a competitive advantage. It can be extremely easy to get caught up in worrying about what everyone else is doing with their brand and losing site of your own positioning. The Webby Awards has formulated a report containing tips on how to successfully build your brand on social media. The report also includes examples of where companies such as Red Bull have achieved social media success.
Social media is all about being able to engage with other people through interactive two-way communication channels. So the first box that you need to tick off is ensuring that you create an online environment in which your current and potential clients want to engage with your business.
If people feel as though they cannot engage with you, then your social media presence is pretty pointless. After creating this inviting space it is important to develop and maintain a consistent flow of information, but, this is all about balance. We would recommend no less than two posts on your social media sites a day.
These posts could include bite sized information that relates directly to your business activities to anything that has been happening recently in your business field. It can also be good to consider breaking up text with interesting pictures or links to videos. Two things that we do recommend you ask yourself before publishing these posts is “is this content current?” and “is this content relevant?”
You donâ’t want to bore people with information that may have been relevant three years ago. Another thing to remember is that if people comment on one of your posts asking you a question, please make sure you reply to them even if the comment might have been negative. After, all social media is a platform that allows for direct two way communication with existing and potential clients.
If you need help with your social media strategy get in contact with us today.