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Why storytelling is so important in business

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In everything humans do, stories are essential.

From a young age, we’re read fairytales before bed. As we grow up stories are so much a part of popular culture and life that we take them for granted.

It’s obvious that stories are what make us tick. So, why don’t businesses use stories as a marketing tool? Often, it’s because it’s hard to take a reflective look at what we do, day in and day out.

Here are a few tips about setting your story straight!

Document your journey

One of the easiest ways to start sharing your story is to document your business life. It doesn’t have to be elaborate, either: you can simply post regular photos on Instagram, write blog posts relevant to your expertise, film Vlogs on your smartphone, Tweet regularly, and so on.

In today’s age, this is perhaps the best way to tell your story as more often than not you’re marketing to people’s phones, which is where their eyes are.

By documenting, you simply have to capture what you’re doing and what you’re about. You don’t have to conjure up a wildly imaginative scenario to capture attention.

Documenting your journey is a tried-and-true technique that is recommended by some of the world’s best business minds of the internet era, including Gary Vaynerchuk. Read his take on why documenting is so important to business success here.

Show what you’ve done

It’s one thing to say you’re a copywriting company – but how has your work impacted your clients?

Case studies are the perfect way to show the type of work you’ve done and the outcomes achieved.

Including recounts on your website of the clients you’ve worked for or the projects you’ve undertaken is a fantastic method of 1) explaining exactly what it is you do and how, and 2) highlighting your professionalism and skills.

Read our blog on how to properly utilise case studies here.

Let others tell the story for you

People usually need a business to be recommended or validated by others before they buy products or engage in using their services. Obviously, customers like to be reassured that they’ll be getting their money’s worth.

So, it makes sense to put any recommendations you get front and centre. Allow others to tell your story by placing any testimonials or positive feedback on your website. If you don’t currently have any testimonials, reach out and ask trusted clients if they’d be happy to write you one. More often than not they will be.

Or… go to an expert to craft your personal tale

Here at Infodec Communications, our story is helping our clients prosper and grow by using our elite copywriting and marketing nous.

We provide our customers with cost-effective and creative strategies to help them achieve the results they want. Our team at Infodec Communications has worked with a variety of clients including large and small businesses, groups and government agencies.

Over the years, we’ve helped countless businesses share their story by personally interviewing them and then writing an accurate, engaging and interesting account.

We can help your story come to life, too. Contact us today to find out how.