In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two … [Read more...] about Owned media channels the way of the future for all business marketing
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LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn. Over 150 different … [Read more...] about The importance of being LinkedIn: build your Company Page right
Years ago copywriters worked for advertising agencies like the one featured in the hit TV series Mad Men. They worked on branding and advertising … [Read more...] about Thinking of hiring a copywriter? Questions you should ask.
We’ve all been in relationships where communication can be an issue, it goes with the territory—your partner just isn’t you. Communications experts … [Read more...] about 5 BIG stuff ups in communications history
With over 500 million users and 925,000 new users daily, Google+ is the second largest social network. While it is often overlooked and misunderstood, … [Read more...] about Is Google+ the best platform for SMEs? ……we think so.
Many large corporations, government bodies and business groups support or organise small business award nights to show their support for small … [Read more...] about 10 reasons why you should enter business awards and how to go about it
Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough … [Read more...] about The importance of focusing on ‘news’ not ‘sales’ in your newsletter
Online shopping and influencer marketing will break new ground this week with Twitter’s unveiling of #AmazonCart. In the competitive world of online … [Read more...] about #AmazonCart: Amazon & Twitter deliver even faster online shopping
We know that the internet continues to evolve and that taking a business online will increase exposure, but two thirds of Australian small and … [Read more...] about The fast facts: Australian SMEs and online growth in 2014
Did you know that 90% of information received by the human brain is visual? It comes as no surprise that the popularity of infographics has soared … [Read more...] about Some useful info about infographics
Australians of all ages love their technology. In fact, we have some of the highest rates of technology penetration in the world. So it comes as … [Read more...] about Australia’s love of multi-screen content viewing a huge opportunity for SMEs [INFOGRAPHIC]
It might be difficult to believe, but Facebook is rapidly approaching its 10th birthday. Far from slowing down, Facebook Creative Labs have developed … [Read more...] about Facebook’s new Paper app and what it means for you