Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough … [Read more...] about The importance of focusing on ‘news’ not ‘sales’ in your newsletter
content marketing
We know that the internet continues to evolve and that taking a business online will increase exposure, but two thirds of Australian small and … [Read more...] about The fast facts: Australian SMEs and online growth in 2014
Did you know that 90% of information received by the human brain is visual? It comes as no surprise that the popularity of infographics has soared … [Read more...] about Some useful info about infographics
LinkedIn has recently jumped on the content marketing bandwagon. The social network for professionals has made a few changes to let brands know how … [Read more...] about LinkedIn’s new changes – what do they mean for your business?
The Australian Marketing Institute (AMI) has just released its 2014 Senior Marketer Monitor. The report, which surveyed over 260 marketers has found … [Read more...] about Content Marketing Budgets on the Rise in Australia
It might be difficult to believe, but Facebook is rapidly approaching its 10th birthday. Far from slowing down, Facebook Creative Labs have developed … [Read more...] about Facebook’s new Paper app and what it means for you
A new report from the Australian Communications and Media Authority (ACMA) Australian SMEs in the digital economy highlights that while SMEs lag … [Read more...] about Communications needs are being increasingly outsourced by SMEs, new ACMA report shows
British author and poet Rudyard Kipling wrote long ago that ‘If history were taught in the form of stories, it would never be forgotten.’ That’s … [Read more...] about Rudyard Kipling, storytelling and content marketing in 2014 [INFOGRAPHIC]
Often it's difficult to think of what to post on your business' Facebook page - that's why we decided to help make it easier for you. Recently, … [Read more...] about Creating shareable content
An exciting new trend is taking off at the moment where organisations are becoming storytellers in order to boost customer engagement. Both Pepsi and … [Read more...] about Corporate storytelling