A new year means new trends in the world of Content Marketing. Recognising these trends and understanding them will separate your content from the … [Read more...] about 8 content marketing trends for 2017 that you need to know
copywriting
A listicle, much like a cavoodle or jazzercise, conjures up notions of fun and frivolity. A portmanteau derived from the terms ‘list’ and ‘article’, … [Read more...] about Listicles- What are they and how can they help your business?
We’ve spoken before about how relevance is essential to engaging that target audience and keeping them engaged with your content. If you haven’t … [Read more...] about Content marketing: spring into action with the change in season
Years ago copywriters worked for advertising agencies like the one featured in the hit TV series Mad Men. They worked on branding and advertising … [Read more...] about Thinking of hiring a copywriter? Questions you should ask.
Towards the end of last year, Google marked its 15th birthday with the release of a new search algorithm called “Hummingbird”. It’s extremely likely … [Read more...] about Google’s Hummingbird: What it means for your website ranking