Many large corporations, government bodies and business groups support or organise small business award nights to show their support for small … [Read more...] about 10 reasons why you should enter business awards and how to go about it
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Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough … [Read more...] about The importance of focusing on ‘news’ not ‘sales’ in your newsletter
Online shopping and influencer marketing will break new ground this week with Twitter’s unveiling of #AmazonCart. In the competitive world of online … [Read more...] about #AmazonCart: Amazon & Twitter deliver even faster online shopping
Did you know that 90% of information received by the human brain is visual? It comes as no surprise that the popularity of infographics has soared … [Read more...] about Some useful info about infographics
Most businesses understand the necessity of communicating their brand through more traditional marketing channels such as print and TV advertising, … [Read more...] about You have online influencers. Who are my online influencers? Wait, what are online influencers?
Creative industries employ 6.2% of the total Australian workforce – that’s over 600,000 people, up 19% from 2006. While it may not sound like a lot, … [Read more...] about Creative industries in the Australian workforce
The Australian Marketing Institute (AMI) has just released its 2014 Senior Marketer Monitor. The report, which surveyed over 260 marketers has found … [Read more...] about Content Marketing Budgets on the Rise in Australia
Towards the end of last year, Google marked its 15th birthday with the release of a new search algorithm called “Hummingbird”. It’s extremely likely … [Read more...] about Google’s Hummingbird: What it means for your website ranking
A new report from the Australian Communications and Media Authority (ACMA) Australian SMEs in the digital economy highlights that while SMEs lag … [Read more...] about Communications needs are being increasingly outsourced by SMEs, new ACMA report shows
British author and poet Rudyard Kipling wrote long ago that ‘If history were taught in the form of stories, it would never be forgotten.’ That’s … [Read more...] about Rudyard Kipling, storytelling and content marketing in 2014 [INFOGRAPHIC]
Often it's difficult to think of what to post on your business' Facebook page - that's why we decided to help make it easier for you. Recently, … [Read more...] about Creating shareable content
It's never been the easiest task to get your mailing list subscribers to actually open and read your emails, but recent changes to Gmail mean that … [Read more...] about Gmail’s new layout and what it means for email newsletters