In the world of strategic communications, the terms public relations and media relations are often used interchangeably. But while they’re closely … [Read more...] about PR vs. Media Relations: What’s the difference and why it matters
Public Relations
Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With … [Read more...] about Ugly social media comments: how to develop a PR crisis management plan that works
At Infodec Communications, we work with a wide variety of clients on PR pitches. In this blog post, we will share some of our insights for you to … [Read more...] about Tips to check whether your PR idea is newsworthy
The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or … [Read more...] about Are you taking advantage of new PR opportunities?