Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With … [Read more...] about Ugly social media comments: how to develop a PR crisis management plan that works
Earlier this week, the Victorian Taxi Association launched a social media campaign asking people to tweet their “taxi story” using the YourTaxis … [Read more...] about Taxi Twitter backfire a lesson for business
With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside … [Read more...] about Twitter tips for SMEs: tweet your business to the top
Did you know that, according to Google, the number mobile searches will surpass computer searches in the next year? While this statistic might … [Read more...] about Has your business made the great mobile migration?
Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough. With … [Read more...] about Australians devote 52% of screen time to mobile devices
Most online-savvy businesses today agree about the benefits of marketing their business on social media sites like Facebook, Twitter, Google+ and … [Read more...] about 3 effective social media tools for B2B and B2C that businesses often overlook
Content marketing is now a must for all business owners who want to boost their online presence, grab the best organic ranking and show they are … [Read more...] about Slicing the content pie: Tips for traffic hungry SMEs
If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced … [Read more...] about Social shopping is coming: reports Facebook will introduce the BUY NOW button
In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two … [Read more...] about Owned media channels the way of the future for all business marketing
Here are some great interactive world cup social media measurement tools that you must check out or play with when you are supposed to be doing … [Read more...] about World Cup social media – the best interactive measurement tools and more
Online shopping and influencer marketing will break new ground this week with Twitter’s unveiling of #AmazonCart. In the competitive world of online … [Read more...] about #AmazonCart: Amazon & Twitter deliver even faster online shopping
Towards the end of last year, Google marked its 15th birthday with the release of a new search algorithm called “Hummingbird”. It’s extremely likely … [Read more...] about Google’s Hummingbird: What it means for your website ranking