More than 10 ways to better engage YOUR audience. How BIG brand social media practices can be used by smaller ones in the pursuit of BIG results. We’ve been in the
Earlier this week, the Victorian Taxi Association launched a social media campaign asking people to tweet their “taxi story” using the YourTaxis hashtag. According to media reports, the response from
Are women a major demographic in your target market and target audience? If you have answered yes to both questions so far, the following infographic created by our team will
Australians have embraced all facets of social media with open arms, after all 49% of us use it every day! But, recent research has found only 11% are “very likely”
In May, Sensis released its Social Media Report. The report features heaps of interesting statistics about how Australian individuals and businesses are using social media, when they’re using it
It’s 2015 and it’s official: social media has exploded. We all know by now that social media offers both big and small business practically equal access to a gargantuan-sized audience.
In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a number of social media platforms can
With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside Facebook, YouTube and LinkedIn. Big business
The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation and plain
Travelling by air will no longer leave Australians out of the loop. Upon accepting the giant role mobile devices play in our modern lives, Australian carriers Qantas and Virgin have
Did you know that, according to Google, the number mobile searches will surpass computer searches in the next year? While this statistic might surprise you, the great mobile migration has
Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough.
Most online-savvy businesses today agree about the benefits of marketing their business on social media sites like Facebook, Twitter, Google+ and LinkedIn. But what about the less obvious platforms? It’s
If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced #AmazonCart which has allowed its
In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two thirds of marketers were shifting
Here are some great interactive world cup social media measurement tools that you must check out or play with when you are supposed to be doing something else. Here are
Online shopping and influencer marketing will break new ground this week with Twitter’s unveiling of #AmazonCart. In the competitive world of online shopping where it’s paramount to deliver access to
Towards the end of last year, Google marked its 15th birthday with the release of a new search algorithm called “Hummingbird”. It’s extremely likely that you won’t have even noticed
An increasing number of people from varying age groups are becoming increasingly reliant on social media as a direct source for the latest news and information. Roughly half of Facebook
Social media can open a range of different doors and opportunities for your business regardless of the field that you specialise in. The keyword in that sentence is that it
The Australian Bureau of Statistics (ABS) recently reported that only 18.1% of Australian businesses have a social media presence. Yes, that’s right – the figure is less than a quarter
Social media uptake by business in Australia is still surprisingly low. In our last blog post, we reported that 44.6% (ABS) of Australian business do not have any form of
You probably think that in this day and age anyone with an internet connection has some form of engagement online – especially businesses. However, Australian small businesses are still not
You may have noticed something new on Facebook; Twitter and Instagram’s popular tracking feature has migrated to Facebook – but what’s the big deal? Hashtags mean you can follow any
According to a recent article from Wall Street Journal Online, not only are job recruiters scouring Twitter to find potential employees, but job seekers are also turning to the social
Over the past decade there has been a meteoric rise in the quality and availability of technological devices and as a result our digital economy is booming with new boundaries
Ugly social media comments: how to develop a PR crisis management plan that works
Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With over 13.6 million Facebook