Online shopping and influencer marketing will break new ground this week with Twitter’s unveiling of #AmazonCart.

In the competitive world of online shopping where it’s paramount to deliver access to a multitude of products quickly and with ease, Amazon in partnership with Twitter have now made it possible to add items to its users’ shopping cart by simply hashtagging #AmazonCart.

How does it work?

When consumers link up their Twitter and Amazon accounts and a link to a product they like pops up in their Twitter feed, simply replying to the tweet with the hashtag #AmazonCart will move the item to their Amazon shopping cart. Amazon will then send out a confirmation email and a notification tweet with a link to the Amazon site for purchase.

What’s the feedback so far?

Although clear that it will make for a faster shopping experience, and influencer marketing will now drive more exposure and sales, it has been raised that #AmazonCart will probably cause concerns about privacy for many of Twitter’s users.

It’s a brand new function, time will tell.

Where to from here?

This trend in the introduction of new online shopping features that deliver a more seamless experience may heat up in the near future.

Although Amazon and eBay are the big players in the Western world, e-commerce in China and India is expected to see faster growth in the next five years than in any other country.

Alibaba, China’s e-commerce giant already oversees more transactions than Amazon and eBay combined and it will be interesting to see how its American cousins will respond in the future.

With the introduction of #AmazonCart, Amazon and Twitter have again acknowledged the importance of maintaining strong online consumer engagement through social media channels. To better understand how content marketing can create greater exposure for your business, better engage the growing online marketplace and drive sales, contact Infodec Communications today.